Responsibilities

• Develop, execute and continue to improve the company's strategic Workforce Safety marketing plan
• Strategize positioning, perform market competitive analysis, and related solution positioning
• Generate new leads for the sales team through digital campaigns, webinars and supporting events
• Establish a test and learn marketing culture so that marketing dollars are generating new customers as efficiently as possible
• Define and direct measurable marketing programs that result in demand creation, leads and revenue generation
• Define and track metrics and success criteria for all marketing programs and activities
• Oversee marketing management, communications, website design and content creation (including brochures and videos)
• Develop webinar presentations and case studies to support demand generation
• Develop and manage the Workforce Safety marketing budget
• Work with the VP of Marketing & Verticals and other executive team members to identify, assess, and develop strategic cross-industry alliances and growth opportunities

Requirements

• 8-10 years of marketing experience - Preferably in a B2B business environment
• Experience forecasting, managing budgets effectively across multiple departments, financial reporting, setting up effective metrics and business processes
• Ability to plan and manage both the strategic and operational levels; strong project management skills required
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example
• Ability to work collaboratively with colleagues and team to create a results-driven, team-oriented environment
• Experience developing product and solution presentations
• Experience writing content including case studies and brochures
• Experience using CRM platforms and marketing automation applications (e.g. Hubspot)
• Strong ability to analyze and evaluate marketing channel effectiveness on a regular basis using Google Analytics or similar platforms
• Successful track record using the following digital marketing channels to drive growth: SEO, social media, paid search, display and email / database marketing

Preferred

• Working knowledge of traditional media and public relations a plus
• Conversion optimization experience a plus