Responsibilities

• Own longitudinal demographic strategy for priority audiences – building from blank-slate ambiguity to fully realized audience growth plan that influence cross-functional stakeholders like Studios, Sports, Product, Business Strategy – and translate complex, multi-segment strategies into compelling narratives that drive decision-making from senior leadership to day-to-day execution
• Proactively identify forward-looking audience opportunities and develop multi-year strategies and frameworks that shape org-level priorities
• Develop audience intelligence frameworks that become the operating language needed – shaping how teams think about audience strategy and ensuring narratives are adopted as shared decision-making tools, not just read-outs
• Serve as the go-to audience voice across the org – participating in upstream decisions before problems are brought to solve, driving behavior change and building coalitions that shift thinking
• Translate audience receptivity signals, behavioral data, and cultural insights into strategic recommendations that influence cross-functional roadmaps—partnering closely with Insights teams to synthesize existing research and identify gaps, connecting audience intelligence to business outcomes at the highest levels
• Deliver work that sets a new standard—creating replicable models and scalable self-service resources that enable partners to operate with audience-first thinking independently, anticipating downstream needs before they surface
• Drive fast, effective and date-driven cross-functional decision-making – knowing when to push for speed and when to hold the line on audience authenticity, using backbone and conviction to protect the integrity of audience-informed strategies
• Build and maintain strong partnerships with global peers to share knowledge and scale impact

Requirements

• Bachelor\'s degree
• 8+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
• Experience building, executing and scaling cross-functional marketing programs
• Experience communicating and presenting to senior leadership
• Exceptional strategic thinking and analytical skills, with ability to synthesize customer research and competitive intelligence into actionable marketing strategy

Preferred

• Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
• Experience managing multiple projects and meeting aggressive deadlines
• Demonstrated expertise in marketing strategy, campaign development, and audience journey mapping
• Track record of measurable business impact through marketing programs and initiatives, particularly in building authentic relationships with customers

Benefits

• Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave.