Responsibilities

• Provide overarching video strategy and creative visioning for PPFA and PPAF by absorbing key insights from strategy briefs, leadership conversations, and research
• Ideate and produce on-brand, bold, engaging videos that further our organizational and campaign goals and promote our brand and issues
• Execute against distribution strategies and plans for videos in collaboration with content teams across PPFA, internal digital and social teams, and external partners (e.g. paid media partners)
• Lead, inspire, and provide thought partnership to a team of video producers — supporting their work to produce projects from start to finish, including but not limited to developing proposals, planning, scheduling, shooting, directing, and editing projects with a small team
• Encourage the professional development of our growing internal video team of producers
• Serve as a go-to thought partner for video for leaders across PPFA and PPAF
• Maintain a comprehensive view of all team video work to ensure delivery of current needs and pave the way for continual development of new forms of video content
• Oversee larger scaled projects, working directly with production companies and internal producers to ensure every project is on-brand, high-quality, and delivered on time
• Direct a variety of work, including both short- and long-form video content used for social platforms, digital ads, commercial broadcast, websites, special events, and core campaigns
• Champion the brand while navigating the ever-changing needs of a complex federation

Requirements

• 12+ years of experience in a video leadership role, 7+ years managing a production team
• Experience managing and inspiring video/production teams to do their best work and grow in their jobs
• Extensive experience creating beautiful treatments and telling stories that live within brand guidelines and align with the creative vision for the overarching work
• Passion for storytelling, narrative arcs, branding, and creative
• Detailed and organized thinker who can help team members show up this way as well
• Can lead on ethical production standards: trauma-informed interviewing protocols for filming vulnerable beneficiary populations safely
• Strong portfolio of video work, across media, with a digital engagement focus
• Bachelor’s degree in cinematography, film, advertising, or relevant field

Preferred

• Agency and/or non-profit federated model experience a strong plus