Product Marketing Retention Manager
Maslow Media Group, Inc.
USA (Remote)
$60/hr - $75/hrIn-houseFull-timeSenior level2+ years exp.
3 days ago
Senior Marketing Manager, Activation & Retention
USA (Remote)
$150K/yr – $175K/yrSenior Level8+ years expFull time
Posted 5 weeks ago
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Job Summary
Own onboarding and funding activation with a clear trail to first deposits, funded users, and first trades.
- Lifecycle ownership: run multi-channel programs (email, push, in-app) to drive activation, funding, and retention.
- Experimentation and optimization: test messaging, offers, audiences, timing, and journeys to lift conversions and retention.
Job Description
Responsibilities
- Own performance across the onboarding and funding funnel, with primary responsibility for improving registration-to-first-deposit conversion, increasing funded users, reducing time-to-first-deposit, and accelerating first trade activity.
- Develop and execute lifecycle marketing programs across email, push notifications, in-app messaging, and other owned channels to drive customer activation, funding, engagement, and retention.
- Design, launch, and optimize incentive programs including deposit promotions, referral campaigns, activation offers, re-engagement campaigns, and other initiatives that drive profitable customer growth.
- Establish and scale a rigorous experimentation program, continuously testing messaging, offers, audience segmentation, timing, channel mix, and customer journeys to improve conversion, retention, and business outcomes.
- Analyze customer behavior, funnel performance, cohort trends, and campaign effectiveness to identify growth opportunities and prioritize high-impact initiatives.
- Partner with Product and Analytics teams to identify onboarding and funding friction points, influence roadmap prioritization, and improve conversion throughout the customer journey.
- Develop customer segmentation strategies and personalized engagement programs that increase repeat deposits, trading activity, customer retention, and customer lifetime value.
- Build reporting frameworks and executive-level insights tied to key business metrics including first-time deposits, depositing users, assets on platform, first trades, repeat deposit and trading behavior, retention, and customer lifetime value.
- Provide day-to-day leadership, coaching, prioritization, and development support to associate team members, ensuring high-quality execution across lifecycle campaigns and customer engagement programs.
- Serve as the marketing owner for activation and retention strategy, influencing cross-functional initiatives that drive sustainable customer and revenue growth.
Requirements
- Bachelor’s degree in Marketing, Business, Economics, Analytics, Communications, or a related field.
- 8+ years of experience in lifecycle marketing, retention marketing, CRM marketing, customer engagement, activation marketing, growth strategy, or related marketing disciplines within fintech, cryptocurrency, financial services, gaming, marketplaces, or other high-growth digital businesses.
- Proven experience owning customer activation, conversion, retention, engagement, or monetization KPIs and delivering measurable business impact.
- Demonstrated success improving onboarding, funding, purchase, subscription, transaction, or first-conversion funnels through marketing-led initiatives.
- Strong analytical capabilities with experience leveraging customer data, funnel analysis, cohort analysis, and performance reporting to inform growth strategies and business decisions.
- Deep understanding of customer lifecycle management, behavioral marketing, customer segmentation, personalization, and journey orchestration.
- Experience developing and optimizing promotional, incentive, referral, and retention programs, including measurement of incremental performance and ROI.
- Strong experimentation mindset with hands-on experience designing and evaluating A/B tests, holdout testing, customer segmentation tests, and campaign optimization initiatives.
- Experience with marketing automation, CRM platforms and customer engagement tools such as Braze, Iterable, HubSpot, or equivalent.
- Strong communication and stakeholder management skills, with the ability to influence decisions across multiple teams and levels of the organization.
Preferred
- Passion for cryptocurrency, financial technology, trading products, and customer-centric growth strategies preferred.
Benefits
- Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.
- Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.
- Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
- Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.
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