Senior Marketing Manager, Activation & Retention at Binance.US | USA | $150K/yr – $175K/yr

Binance.US

Senior Marketing Manager, Activation & Retention

USA (Remote)

$150K/yr – $175K/yrSenior Level8+ years expFull time

Posted 2 months ago

Job Summary

Own onboarding and funding activation with a clear trail to first deposits, funded users, and first trades.

Lifecycle ownership: run multi-channel programs (email, push, in-app) to drive activation, funding, and retention.
Experimentation and optimization: test messaging, offers, audiences, timing, and journeys to lift conversions and retention.

Job Description

Responsibilities

Own performance across the onboarding and funding funnel, with primary responsibility for improving registration-to-first-deposit conversion, increasing funded users, reducing time-to-first-deposit, and accelerating first trade activity.
Develop and execute lifecycle marketing programs across email, push notifications, in-app messaging, and other owned channels to drive customer activation, funding, engagement, and retention.
Design, launch, and optimize incentive programs including deposit promotions, referral campaigns, activation offers, re-engagement campaigns, and other initiatives that drive profitable customer growth.
Establish and scale a rigorous experimentation program, continuously testing messaging, offers, audience segmentation, timing, channel mix, and customer journeys to improve conversion, retention, and business outcomes.
Analyze customer behavior, funnel performance, cohort trends, and campaign effectiveness to identify growth opportunities and prioritize high-impact initiatives.
Partner with Product and Analytics teams to identify onboarding and funding friction points, influence roadmap prioritization, and improve conversion throughout the customer journey.
Develop customer segmentation strategies and personalized engagement programs that increase repeat deposits, trading activity, customer retention, and customer lifetime value.
Build reporting frameworks and executive-level insights tied to key business metrics including first-time deposits, depositing users, assets on platform, first trades, repeat deposit and trading behavior, retention, and customer lifetime value.
Provide day-to-day leadership, coaching, prioritization, and development support to associate team members, ensuring high-quality execution across lifecycle campaigns and customer engagement programs.
Serve as the marketing owner for activation and retention strategy, influencing cross-functional initiatives that drive sustainable customer and revenue growth.

Requirements

Bachelor’s degree in Marketing, Business, Economics, Analytics, Communications, or a related field.
8+ years of experience in lifecycle marketing, retention marketing, CRM marketing, customer engagement, activation marketing, growth strategy, or related marketing disciplines within fintech, cryptocurrency, financial services, gaming, marketplaces, or other high-growth digital businesses.
Proven experience owning customer activation, conversion, retention, engagement, or monetization KPIs and delivering measurable business impact.
Demonstrated success improving onboarding, funding, purchase, subscription, transaction, or first-conversion funnels through marketing-led initiatives.
Strong analytical capabilities with experience leveraging customer data, funnel analysis, cohort analysis, and performance reporting to inform growth strategies and business decisions.
Deep understanding of customer lifecycle management, behavioral marketing, customer segmentation, personalization, and journey orchestration.
Experience developing and optimizing promotional, incentive, referral, and retention programs, including measurement of incremental performance and ROI.
Strong experimentation mindset with hands-on experience designing and evaluating A/B tests, holdout testing, customer segmentation tests, and campaign optimization initiatives.
Experience with marketing automation, CRM platforms and customer engagement tools such as Braze, Iterable, HubSpot, or equivalent.
Strong communication and stakeholder management skills, with the ability to influence decisions across multiple teams and levels of the organization.

Preferred

Passion for cryptocurrency, financial technology, trading products, and customer-centric growth strategies preferred.

Benefits

Time & Family: Unlimited PTO (for salaried FTE roles); 12 weeks fully paid Parental Bonding Leave.
Well-Being: Mental wellness benefits; free 1:1 virtual visits with a licensed mental wellness professional; comprehensive competitive health benefits.
Remote-First Culture: Fully remote, cameras-on culture with work-from-home equipment reimbursements available to new hires.
Professional & Financial Growth: Annual professional development budget; free 1:1 virtual visits with a career coach; 401k plan with employer match.

Binance.US

Binance.US is America's home to buy, trade, and earn digital assets. As a licensed and regulated U.S. crypto platform, Binance.US offers some of the lowest fees in the industry and provides secure and reliable access to more than 170 of the world’s most popular cryptocurrencies. We’re on a mission to empower people to do more with their money. The new economy has arrived and we’re committed to helping everyone access the world of blockchain and crypto.

Founded in 2019

Miami, Florida, USA

469 employees (25 in marketing)

www.binance.us