Responsibilities

• Commercial Enablement
• Build and maintain a world-class commercial enablement library: pitch decks, one-pagers, case studies, competitive battlecards, and objection-handling guides
• Develop and own value-framing tools and business case assets that help buyers quantify the impact of AccessHope for their member populations
• Partner closely with sales leadership and account executives to understand deal dynamics and translate them into targeted content and messaging
• Create buyer journey maps and segment-specific content paths (health plans, employers, health systems) to support full-funnel deal progression
• Design and run training sessions on new products, positioning, and messaging; maintain a living commercial playbook
• Collaborate with market access and clinical teams to translate complex clinical value into commercially compelling narratives
• Track and measure enablement effectiveness — win rates, content usage, deal velocity — and iterate accordingly
• Competitive Positioning, Packaging & Messaging
• Own AccessHope’s competitive market positioning — defining how we differentiate from alternatives and articulate our unique value across buyer segments

Requirements

• Bachelor’s Degree in a related field. 4 years plus minimum experience may substitute for minimum education requirements.
• 6+ years of B2B marketing experience, with significant time in commercial enablement, product marketing, and/or competitive strategy
• Demonstrated track record of building high-impact commercial enablement programs that measurably improved sales performance
• Experience owning and executing go-to-market launches for new products, features, or market expansions
• Exceptional written communication skills — you write clear, compelling, audience-aware content from executive summaries to detailed battle cards
• Experience developing ROI models, value calculators, or quantitative business case tools for complex B2B sales
• Comfortable operating in a cross-functional environment with product, sales, and clinical or technical stakeholders
• Strong project management discipline — you can run multiple workstreams, hit deadlines, and hold others accountable

Preferred

• Master’s Degree in a related field
• 7-10 years of B2B marketing experience, with significant time in commercial enablement, product marketing, and/or competitive strategy
• Background in healthcare, health tech, or a mission-driven organization in the health plan, employer benefits, or health system space
• Experience marketing to or through health plans, self-insured employers, or benefits consultants/brokers
• Exposure to international marketing or product localization efforts
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Experience working with or alongside a small-but-growing commercial team where you’ve had to build programs from the ground up

Benefits

• Medical, Dental, and Vision Coverage
• 401(k) Plan with Employer Match
• PTO
• Parental Leave
• Short-Term Disability
• Voluntary Benefits (e.g., life insurance, additional coverage options)
• Remote work schedule