[Senior] Marketing Manager 2 - eCommerce & Campaign Strategy (17522-1) at JND | USA | $59/hr – $63/hr

[Senior] Marketing Manager 2 - eCommerce & Campaign Strategy (17522-1)

USA (On-site)

$59/hr – $63/hrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own site merchandising and optimization to lift conversions through UX improvements, content refreshes, and cross-functional launches while building the tracking and calendar foundation that guides growth across campaigns and promotions.

Own site merchandising, 52 week calendar, and campaigns with cross-functional partners.
Build and maintain tracking and reporting to uncover growth opportunities.
Lead UX content refreshes and digital merchandising for launches and promotions.

Job Description

Responsibilities

Enhance user experience (UX) and site navigation to increase conversion rates, click-through rates, and add-to-cart metrics
Refresh and update the online store with high-quality content, ensuring an aesthetically pleasing and up-to-date shopping experience
Manage digital merchandising strategies for new product launches, seasonal promotions, and campaigns
Develop and implement comprehensive tracking systems for all marketing campaigns
Maintain a 52-week marketing calendar ensuring key inputs across SMB marketing initiatives
Analyze site performance, sales data, and customer insights to identify growth opportunities
Experience tracking and planning for site merchandising updates based on pricing, offer changes, and available inventory
Partner with Product, Category Management, Marketing, and Engineering teams to launch new site features
Communicate with leadership on key deliverables, campaign reports, and post mortems
Ensure regular communication of project status, risks, and opportunities to all stakeholders

Requirements

7+ years of experience in eCommerce marketing operations required
Education: Bachelor's degree in Marketing, Communications, or related field
Strong understanding of marketing technologies (e.g., CRM, marketing automation, analytics platforms including Adobe Analytics)
Excellent analytical skills with ability to interpret data and derive actionable insights
Exceptional communication and collaboration skills, with ability to influence stakeholders at all levels
Strong eCommerce experience required; preferred experience in large retail eCommerce organizations
Proficiency in eCommerce platforms, data analytics tools, and CRM software
Strong understanding of creative and copy design principles
Bachelor's degree in Marketing, Communications, or related field preferred; 8-10 years related experience required