Responsibilities

• Develop and advance regional marketing strategies and activation plans for assigned high growth areas in alignment with business priorities and global direction.
• Translate business priorities, market intelligence, client priorities, and growth objectives into focused marketing recommendations and action plans that drive growth in the priority areas.
• Serve as a trusted strategic marketing advisor to senior business leaders, contributing perspective on positioning, prioritization, and market-facing decisions.
• Partner with global marketing leads and regional stakeholders to ensure marketing strategies are relevant, aligned, and effective in the U.S. market.
• Lead through influence in a matrixed environment, guiding cross-functional and indirect contributors to deliver coordinated marketing initiatives.
• Support priority pursuits, business development efforts, and strategic growth opportunities through differentiated marketing activation.
• Lead account-based marketing for named priority accounts in close collaboration with BD and Global partners.
• Build demand generation and integrated lead acquisition programs that deliver qualified pipeline.
• Track performance of marketing activity and recommend adjustments based on results, changing priorities, and business needs.

Requirements

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of experience developing and executing B2B or professional services marketing strategies.
• Proven ability to advise senior stakeholders and influence decisions through strong business understanding, judgment, and communication.
• Experience working across a matrixed organization and coordinating work through indirect or cross-functional teams.
• Strong communication, collaboration, and relationship-building skills across levels, functions, and geographies.

Preferred

• Experience designing and running ABM, demand generation, and multichannel integrated programs for complex B2B buying cycles is preferred.
• Knowledge of marketing technologies, digital channels, and performance measurement approaches is an asset.
• Experience in engineering, consulting, professional services, or a similarly complex B2B environment is an asset.

Benefits

• WSP benefits include coverage related to medical, dental, vision, disability, and life; retirement savings; paid sick leave; paid vacation (or other personal time); paid parental leave; and paid time off for bereavement, voting, and/or attendance at naturalization proceedings.