Senior Marketing Intelligence Analyst

Responsibilities

• 20% Market and industry intelligence. Monitor healthcare market trends, regulatory developments, technology shifts, and competitive dynamics; develop market landscape assessments and industry trend analyses.
• 25% Competitive intelligence. Track competitor strategies, messaging, product developments, partnerships, and market activity; develop and maintain competitive profiles, battlecards, and executive intelligence briefs.
• 20% Voice of market and customer insights. Analyze win/loss data, customer feedback, analyst interactions, and market research; translate signals into actionable recommendations for messaging, positioning, and go-to-market strategy.
• 15% Enterprise intelligence programs. Manage recurring intelligence deliverables and reporting programs; support intelligence repositories, knowledge management, and cross-functional intelligence initiatives.
• 10% Executive and strategic support. Prepare executive-ready intelligence summaries and presentations; support strategic initiatives requiring market, competitor, customer, or industry analysis.
• 5% Research and reporting. Complete recurring reporting and project-tracking tasks for the intelligence function.
• 5% AI governance and enablement. Ensures AI-assisted research and intelligence outputs comply with brand and ethical guidelines; identifies opportunities to drive efficiency through automation in research workflows; shares AI best practices with less experienced colleagues.
• Complete all responsibilities as outlined in the annual performance review and/or goal setting.
• Complete all special projects and other duties as assigned.
• Must be able to perform duties with or without reasonable accommodation.

Requirements

• Bachelor's degree in Business, Marketing, Economics, Healthcare Administration, Data Analytics, or a related field.
• Minimum 5 years of experience in market intelligence, competitive intelligence, market research, strategy, consulting, or healthcare analytics.
• Demonstrated ability to conduct independent research and synthesize complex information into actionable insights.
• Strong written communication and presentation skills.
• Ability to travel for in-person conferences and internal meetings, approximately 10%.
• Cognitive/Mental Requirements: Communicating with others to exchange information.
• Problem-solving and thinking critically.
• Interpreting data and market research.
• Making timely decisions in the context of a workflow.
• Maintaining focus while managing multiple projects and priorities.

Preferred

• Healthcare, healthcare technology, payer operations, payment integrity, risk adjustment, interoperability, or population health experience strongly preferred.

Benefits

• Cotiviti offers team members a competitive benefits package to address a wide range of personal and family needs, including medical, dental, vision, disability, and life insurance coverage, 401(k) savings plans, paid family leave, 9 paid holidays per year, and 17-27 days of Paid Time Off (PTO) per year, depending on specific level and length of service with Cotiviti. For information about our benefits package, please refer to our Careers page.