Senior Marketing Executive

Responsibilities

• Plan and execute always-on brand awareness campaigns across email, paid social, and organic channels to generate demand and improve conversion rates.
• Own always-on lead generation campaigns, including nurture workflows, audience segmentation, and retargeting strategies.
• Manage campaign schedules and calendars, ensuring activities align with key commercial priorities.
• Optimise digital channel performance by A/B testing content, CTAs, and audience segmentation.
• Support event coordination and lead follow-up strategies to ensure maximum ROI from in-person and virtual events.
• Own and optimise HubSpot workflows for lead scoring, lead nurturing, and campaign automation.
• Ensure lead management best practices are followed at all times, improving lead quality and conversion rates.
• Work with the Marketing Operations Manager to cleanse, manage, and enrich the marketing database.
• Use CRM insights to refine targeting, audience segmentation, and ensure accurate campaign and channel level attribution.
• Use HubSpot, Salesforce, and Google Analytics to track marketing performance and campaign ROI.

Requirements

• 3+ years of experience in a marketing execution role
• Strong campaign management skills, with hands-on experience across email marketing, paid social, and lead nurturing.
• Expert knowledge of marketing automation platforms [HubSpot required] and CRM systems.
• Ability to analyse marketing data and performance metrics to drive strategic decisions.
• Strong understanding of multi-channel marketing strategies, including paid social, email, organic, and event marketing.
• Comfortable working with data-driven marketing models, including lead scoring, conversion tracking, and pipeline attribution.
• Experience collaborating with sales and commercial teams to align marketing activities with revenue generation.
• Excellent communication skills, with the ability to work cross-functionally and present insights to senior stakeholders.
• Ability to work autonomously, take initiative, and continuously optimise marketing performance.

Benefits

• 4.5 day working week (Half day every Friday- 1pm finish)
• 25 days holiday (with the option to buy up to an additional 5 days per year)
• Private single medical insurance
• Employee Assistance Programme
• Life Assurance (4x Salary)
• Enhanced Maternity and Paternity Pay
• Tech Scheme Loan (of up to £2,000 per year)
• Ride to Work Scheme
• Season Ticket Loan
• Dedicated annual company and team social budget