Senior Marketing & Events Specialist

Tampa, FL (Hybrid)

$80K/yr – $95K/yrSenior Level4+ years expFull time

Posted 6 weeks ago

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Job Summary

Own mid to large scale events end to end and build scalable playbooks. Drive impact with Sales alignment, data driven post event insights, and content-leveraging events across campaigns.

  • Event ownership: planning, venue, vendors, on-site ops, and post-event wrap-up.
  • Playbook and playbook governance: templates, checklists, run-of-show, and pre/post activations aligned to event size.

Job Description

Responsibilities

  • Research, plan and execute mid-to-large scale trade shows, webinars, customer offsites, and internal large scale team events - managing everything from venue sourcing and vendor negotiation to on-site ops and post-event wrap-up.
  • Develop and maintain a scalable Event Playbook (checklists, run-of-show templates, pre/post event marketing and activations) so execution aligns with the size, format, and opportunities associated with each event.
  • Partner with Sales Leadership to support localized, high-impact micro-events. Own individual event budgets; drive vendor negotiations and manage brand platform tools (e.g., Brilliant) to stay efficient and on-brand.
  • Source internal/external event speakers, develop presentations, and coordinate presenter logistics and operations with onsite teams.
  • Capture post-event data, assess performance against KPIs, and bring forward clear recommendations for improvement.
  • Jump in where the team needs you: campaign coordination, content development, competitive research, sales enablement, etc
  • Collaborate with Content and Design to ensure event themes ladder up to quarterly marketing pillars and fuel the content pipeline (video snippets, blog takeaways, social proof).
  • Partner with Marketing Ops to manage pre and post-event workflows and ensure clean lead attribution and CRM hygiene in Salesforce and HubSpot.
  • Support the team in building and maintaining the HealthJoy Champions database - brokers, employers, and external speakers who amplify our brand.
  • Draft the Event Roadmap with data-backed recommendations and be ready to adapt if priorities shift .

Requirements

  • 4-7 years in a B2B marketing role, ideally in a high-growth SaaS or tech startup environment.
  • Proven event production experience - you've run trade shows, webinars, and VIP experiences and have the logistics chops to show for it.
  • Hands-on experience with CRM and marketing tools - Salesforce, HubSpot, or similar - and comfortable tracking campaign performance.
  • Experience with event platforms and project management tools (CVENT, Asana, etc.).
  • Strong written communication skills - you can write a tight brief, a follow-up email, or a post-event recap without extensive editing.
  • Autonomy & Discipline: A proven ability to coordinate multiple complex projects independently while meeting strict deadlines in a fast-paced environment.
  • Communication: A strong, proactive communicator who can collaborate effectively with VPs, creative teams, and external vendors alike.

Preferred

  • Familiarity with the employer-based benefits or insurance broker landscape is a meaningful plus.

Benefits

  • Medical, Dental and vision insurance packages
  • HSA contribution match
  • Stock options for eligible roles
  • 401k match
  • Paid parental leave
  • Company sponsored Short Term and Long Term Disability coverage
  • Flexible PTO
HealthJoy logo

HealthJoy

3.7 Glassdoor

HealthJoy helps more than 1,500 employers and their partners bring benefits strategies to life. The HealthJoy app makes it simple for employees to choose the highest-quality, most cost-effective care. This results in healthier employees and a healthier bottom line. To learn more about HealthJoy’s proven approach to healthcare navigation, visit www.healthjoy.com.

Founded in 2014
Chicago, Illinois, USA
307 employees (15 in marketing)
59% recommend to a friend
77% CEO approval

Traffic Signals

Monthly Visitors
23.4K
Traffic Source Mix
Search
25.9%
Direct
63.5%
Referral
6.1%
Social
3.2%
Paid
1.3%

Headcount Trend

Current headcount: ~307

Marketing Team

Marketing Team Size
12 (4% of company)

Funding

Total Funding
$108.5M
Last Raise
$60M
Series D, 3 years ago

Funding History

  • Oct 2022
    Series D • $60M
  • Feb 2020
    Series C • $30M
  • Mar 2019
    Series B • $12.5M

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