Senior Marketing Events Manager

Burlington, MA (Hybrid)

$108K/yr – $135K/yrSenior Level5+ years expFull time

Posted 1 day ago

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Job Summary

Own end-to-end event programs from strategy to post-event follow-up, coordinating with SMS stakeholders, Marketing, and Creative to maximize impact and ROI.

  • Lead pre-event strategy, planning, and execution across cross-functional teams.
  • Manage budgets, vendor negotiations, and post-event follow-up in SFDC and Enablement.

Job Description

Responsibilities

  • Works closely with SMS Team stakeholders to align event objectives with broader demand-generation strategies.
  • Collaborates with the SMS Marketing Director to ensure alignment with business strategy and with Creative team to ensure high-quality and cohesive messaging and branding across all events.
  • Effectively communicates and collaborates with Leadership and cross-functional teams to understand objectives, audience, and desired outcomes in the development of event programs to maximize investments and results.
  • Responsible for all pre-event strategy, planning, and end-to-end execution of events, including emphasis on post-event follow-up with SFDC and Sales Enablement Team.
  • Manage all phases of the event lifecycle including sourcing, contracting, registration, logistics, product shipment logistics, project management, onsite implementation, and budgeting.
  • Collaborates and negotiates with conference organizers to secure the most appropriate event space, associated speaking programs, and other potential opportunities for event promotion.
  • Manages event budget and is responsible for budget tracking and invoicing.
  • As needed, researches event locations and evaluates/negotiates options.
  • Supports and enhances thought leadership approach to events and company programs, including KOL engagements.
  • Supports planning and logistics for corporate events as needed.

Requirements

  • Bachelor’s degree in Business Administration, Hospitality Management, Communications, or Marketing.
  • Exceptional organizational skills and attention to detail with the ability to manage multiple projects in multiple geographies simultaneously.
  • Process-oriented with a willingness and desire to leverage project management tools in the planning and execution of events.
  • 5-10 years of event management experience in life sciences preferred with responsibility for large tradeshows and company events.
  • Must take ownership of and drive the development and execution of events, ensuring events run seamlessly on time, budget, on brand and leaving a lasting impact on all involved.
  • Experience negotiating and reviewing contracts.
  • Strong communication and networking skills and a service-oriented approach.
  • Familiarity with event management software and lead retrieval technology.
  • Results-driven orientation: Analytical skills to evaluate results and optimize for the future.
Azenta Life Sciences logo

Azenta Life Sciences

Azenta (Nasdaq: AZTA) is a leading provider of life sciences solutions worldwide, enabling impactful breakthroughs and therapies to market faster. Azenta provides a full suite of reliable cold-chain sample management solutions and genomic services across areas such as drug development, clinical research and advanced cell therapies for the industry's top pharmaceutical, biotech, academic and healthcare institutions globally.Azenta is headquartered in Burlington, MA, with operations in North America, Europe and Asia. For more information, please visit www.azenta.com.

Founded in 1978
Burlington, Massachusetts, USA
1.3K employees (33 in marketing)

Traffic Signals

Monthly Visitors
92.7K
Monthly Google Ads Budget
$1.5K
Traffic Source Mix
Search
36%
Direct
52.2%
Referral
9.7%
Social
1.5%
Paid
0.4%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size
26 (2% of company)
Median Career Experience
9 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$508.3M
Last Raise
$500M
Post IPO Equity, 3 years ago

Funding History

  • Nov 2022
    Post IPO Equity • $500M
  • Mar 2014
    Series Unknown • $5.8M
  • Dec 2012
    Series Unknown • $2.5M

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