Senior Marketing Events Manager

Bellevue, WA (On-site)

$177K/yr – $279K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Own the events program end to end, tying strategy to growth initiatives, client engagement, and measurable pipeline impact.

Growth Portfolio: Align event strategies to growth areas and apply a ROI lens with clear go/no-go decisions.
Cross-Function Execution: Coordinate with BD and Marketing Strategists to embed events in broader campaigns and account plans.

Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.

10+ years of experience in event strategy and management, with increasing leadership responsibility
Demonstrated ability to connect events to business development outcomes and measurable ROI
Strong analytical capabilities, with experience leveraging Salesforce and event platforms to drive insights
Proven leadership experience, including team development and stakeholder influence at senior levels
Excellent project management and prioritization skills in a fast-paced, matrixed environment
Strong financial acumen, including budget management and vendor negotiation
Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption