Senior Marketing Events Manager

San Francisco, CA (On-site)

$177K/yr – $279K/yrSenior Level10+ years expFull time

Posted 2 weeks ago

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Job Summary

Own and optimize a centralized events portfolio that fuels client engagement and pipeline, with formal go/no-go gating, cross-functional planning, and data-driven ROI decisions.

  • Event Strategy & Portfolio: Own the portfolio and ensure alignment with growth areas, client priorities, and practice goals.
  • Governance & Systems: Enforce go/no-go, manage intake and planning workflows, and uphold data integrity in Salesforce/Cvent.
  • Insights & Optimization: Turn event data into portfolio decisions and future investment guidance.

Job Description

Responsibilities

  • Lead the development and execution of an events portfolio aligned to strategic growth areas, client priorities, and practice/industry objectives.
  • Partner with practice, industry, and BD leaders to shape event strategies that drive client engagement and pipeline development.
  • Establish and enforce a disciplined go/no-go framework, ensuring resources are focused on high-impact opportunities.
  • Partner with Business Development and Marketing Strategists to ensure events are fully integrated into broader campaigns and account strategies.
  • Define and track success metrics across the event lifecycle, including attendance quality, engagement, and business outcomes.
  • Translate event data into actionable insights and recommendations, informing future investment decisions and portfolio optimization.
  • Lead the continued evolution of the firm’s centralized event management model, including intake, planning workflows, and execution standards.
  • Oversee event management systems (e.g., Salesforce, Cvent), ensuring data integrity, reporting consistency, and process adoption
  • Drive continuous improvement of event processes, tools, and vendor strategies to enhance efficiency, scalability, and user experience.
  • Manage and develop a team of event professionals, setting clear expectations, standards, and priorities.

Requirements

  • 10+ years of experience in event strategy and management, with increasing leadership responsibility.
  • Legal environment experience strongly preferred.

Preferred

  • CMP or similar certification a plus

Marketing Team

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