Responsibilities

• Lead marketing strategy and execution for key business lines while ensuring strong operational discipline across the marketing organization.
• Design, lead and execute the marketing and sales support efforts for key business lines or areas throughout the bank.
• Be a key leader in the marketing department with broad scope of responsibilities across geographies.
• Be a strategic partner for executives, business units and departments on brand management, public relations, event marketing and business development initiatives.
• Translate business goals into measurable marketing outcomes, leveraging market insights, competitive intelligence, and analytics.
• Oversee marketing operations including compliance, risk and process governance.
• Lead marketing strategies and budgets for business line(s), new or enhanced products, company strategic initiatives and special projects.
• Assist the Chief Marketing Officer with brand management, product development and analysis, campaign development, media spend and placement, risk and compliance related items and vendor management.
• Manage PR consultants and develop market and industry specific public relations strategies.
• Support the Chief Marketing Officer in maintaining a consistent corporate image.

Requirements

• 15+ years of related experience in Marketing & Communications or similar field.
• High school diploma required; Bachelor's degree or equivalent experience preferred.
• Previous leadership experience required.
• Advanced to expert knowledge of marketing campaign management across channels. Knowledge of marketing processes including but not limited to creative work, messaging, managing agencies and vendors, budgeting, etc.
• Intermediate to advanced knowledge of applicable regulatory and legal compliance obligations, rules and regulations, industry standards and practices.
• Advanced to expert skills in personal computer operation, marketing program management, Workfront or other project management tools.
• Advanced experience in Financial Services and/or Banking, or similar field.
• Expert speaking and writing communication skills.
• May require up to 25% travel.

Benefits

• We offer all the important things you\'d want — like competitive salaries, an ownership stake in the company, medical and dental insurance, time off, a great 401k matching program, tuition assistance program, an employee volunteer program, and a wellness program.