Senior Marketing Director

Nashville, TN (Hybrid)

$127K/yr – $216K/yrSenior LevelFull time

Posted 2 months ago

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Job Summary

Drive market growth for Saint Thomas by leading campaigns, translating service priorities into strategy, and optimizing digital and community channels.

  • Own design and execution of high-impact marketing campaigns shaping patient volume in the Saint Thomas market.
  • Must-have: 2+ years of leadership/management experience in a relevant field.
  • Standout: Healthcare or health-tech experience navigating regulatory and patient-emotional dynamics, with local Nashville focus.

Job Description

Responsibilities

  • Lead the design and execution of high-impact marketing campaigns that serve as primary growth levers for the Saint Thomas market.
  • Partner with clinical and executive leadership to translate complex service line priorities—such as Cardiovascular and Oncology—into actionable strategies that drive patient volume.
  • Optimize the "digital front door" experience, ensuring our web presence and SEO strategies remove barriers to care and streamline the patient’s path to conversion.
  • Transform our social media and community management presence into an engaging, human-centric channel that bridges the gap between consumer experience and service recovery.
  • Drive enterprise growth by aligning annual marketing plans with dynamic market shifts, ensuring every dollar spent is a measurable investment in our brand reputation.

Requirements

  • High School diploma equivalency with 5 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management OR Associate's degree/Bachelor's degree with 3 years of applicable cumulative job specific experience required, with 2 of those years being in leadership/management.

Preferred

  • Documented history of leading teams within a large, complex corporate structure (ideally in a growth market environment).
  • Extensive experience in the healthcare, health-tech, or insurance sectors is strongly preferred to navigate the unique regulatory and emotional landscape of our industry.
  • As this role focuses heavily on local community relations, joint ventures, and our Nashville-based ministry market, local proximity is essential.

Benefits

  • Comprehensive health coverage: medical, dental, vision, prescription coverage and HSA/FSA options
  • Financial security & retirement: employer-matched 403(b), planning and hardship resources, disability and life insurance
  • Time to recharge: pro-rated paid time off (PTO) and holidays
  • Career growth: Ascension-paid tuition (Vocare), reimbursement, ongoing professional development and online learning
  • Emotional well-being: Employee Assistance Program, counseling and peer support, spiritual care and stress management resources
  • Family support: parental leave, adoption assistance and family benefits
  • Other benefits: optional legal and pet insurance, transportation savings and more
Ascension logo

Ascension

3.6 Glassdoor

Answering God's call to bring health, healing and hope to all. Ascension is one of the nation’s leading non-profit and Catholic health systems, with a Mission of delivering compassionate, personalized care to all, with special attention to those most vulnerable. In FY2025, Ascension provided $1.7 billion in care of persons living in poverty and other community benefit programs along with $1.8 billion of unreimbursed care for Medicare patients. Across 16 states and the District of Columbia, Ascension’s network encompasses approximately 99,000 associates, 22,300 aligned providers, 95 wholly owned or consolidated hospitals, and ownership interests in 26 additional hospitals through partnerships. Ascension also operates 30 senior living facilities and a variety of other care sites offering a range of healthcare services.

Founded in 1999
St Louis, Missouri, USA
66K employees (434 in marketing)
67% recommend to a friend
63% CEO approval

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$1.1M
Traffic Source Mix
Search
43.3%
Direct
43.9%
Referral
9.5%
Social
2.3%
Paid
1%

Headcount Trend

Current headcount: ~65.8K

Marketing Team

Marketing Team Size
268 (0% of company)
Marketing Roles Posted (Last 30 Days)
6

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