Senior Marketing Data Analyst at University of Arizona | Tucson, AZ | $76K/yr – $98K/yr

Senior Marketing Data Analyst

Tucson, AZ (On-site)

$76K/yr – $98K/yrSenior Level8+ years expInternship

Posted 6 months ago

Job Summary

Drive analytics for University of Arizona Online marketing, turning data into actionable insights to optimize enrollment, retention, and ROI.

Must-have: 8+ years in marketing analytics with GA4, attribution, and dashboards.
Standout: Proven cross-campus collaboration and data governance experience.
Standout: Ability to translate insights into concrete campaign and creative decisions for executive audiences.

Job Description

Responsibilities

Serve as the primary analytics and measurement partner for Arizona Online marketing efforts, supporting enrollment, retention, and student success goals.
Partner with Arizona Online marketing leadership to integrate digital analytics and measurement into overall marketing strategies and campaign planning.
Analyze and report on the performance of digital marketing campaigns, including paid search, display, social media, email, SEO/SEM, and website engagement, including site search performance using tools such as SearchStax.
Use tools such as Google Analytics 4 (GA4), and paid media platforms to identify trends, insights, and optimization opportunities related to lead generation, conversions, and ROI.
Measure and report performance of integrated digital campaigns against defined KPIs and business goals.
Collaborate with internal partners, agencies, and vendors to support data collection, campaign tracking, attribution, and performance optimization.
Develop insights and recommendations that inform channel mix, budget allocation, creative optimization, and campaign strategy.
Support the implementation of sustainable, scalable analytics practices for Arizona Online marketing initiatives.
Analyze the performance of university-wide marketing and communications content and campaigns across digital, web, email, social, paid media, and earned/owned channels.
Design, build, and maintain dashboards and reports that communicate key performance indicators, trends, and insights to executive leadership and marketing and communications professionals.

Requirements

Bachelor’s degree in Marketing, Data Analytics, Communications, Information Science, or a related field
Minimum of 8 years of relevant work experience, or equivalent combination of education and work experience

Preferred

Master’s degree in Analytics, Marketing, Communications, or a related field
Experience working within higher education or a large, complex organization
Experience with Salesforce Marketing Cloud and Intelligence, Slate or similar enterprise CRM and marketing platforms
Experience with data warehouse or customer data platform environments (e.g., Data Cloud, Snowflake)
Demonstrated experience analyzing digital performance across platforms such as Google Analytics (GA4), CRM systems, email marketing platforms, and social media channels

Benefits

health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A/ASU/NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

University of Arizona

The University of Arizona is the leading public research university in the American Southwest and Arizona's only member of the prestigious Association of American Universities. As the state's land-grant university, our research and resources enrich communities around the state and worldwide. Named #1 in alumni earnings potential among Arizona's public universities by PayScale, Wildcats graduate with the tools and skills needed for a rewarding and meaningful career. Follow along to see how enrolling in the University of Arizona is an investment in yourself.

Tucson, Arizona, USA

21K employees (847 in marketing)

arizona.edu