Senior Marketing Data Analyst

Raleigh, NC (On-site)

$89K/yr – $142K/yrSenior Level5+ years expFull time

Posted 5 months ago

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Job Summary

Lead data reporting and analytics for marketing using SQL, dashboards, and cross-functional data integration.

  • Own end-to-end SQL analytics and dashboard development for marketing campaigns.
  • Must-have: 5+ years of data analysis with SQL and experience in Tableau or equivalent.
  • Standout: Cross-functional data integration across CRM, web, and campaign platforms.

Job Description

Responsibilities

  • Partner and consult with stakeholders to translate business requirements into scalable data models and Tableau and SQL-driven reporting solutions
  • Design, write, and optimize complex SQL queries to extract, transform, validate, and analyze large marketing datasets
  • Create and maintain dashboards and automated reports powered by validated SQL queries
  • Perform deep-dive analyses using SQL to evaluate campaign performance, web analytics, and funnel optimization
  • Collaborate with Marketing Operations, IT, and data engineering to ensure accurate data integration across CRM, web, and campaign platforms
  • Standardize and document metric logic, business rules, and data transformations within SQL workflows
  • Enable self-service analytics by delivering well-structured datasets and training stakeholders on data interpretation

Requirements

  • Bachelor's degree in mathematics, statistics, marketing, business administration, or computer science
  • 5+ years or relevant experience in data analysis, statistics, and data mining
  • SQL Proficiency: use SQL to perform UAT for data migrations and investigate data anomalies; able to write window functions and common table expressions
  • Experience with Databricks, Tableau, Adobe Analytics, Snowflake, or similar systems and tools
  • Strong analytics skills with proven experience managing large data sets
  • A coachable, energetic, detail oriented team player who is focused and diligent on driving and delivering results
  • A critical thinker who with an entrepreneurial attitude and problem solving mindset
  • Proficient in Microsoft Excel/Google Sheets and Powerpoint/Google Slides
  • Good collaboration and communication skills to work cross functionally within analytics teams

Preferred

  • Python experience
  • Databricks Certification is a plus

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Flexible Spending Account - healthcare and dependent care
  • Health Savings Account - high deductible medical plan
  • Retirement 401(k) with employer match
  • Paid time off and holidays
  • Paid parental leave plans for all new parents
  • Leave benefits including disability, paid family medical leave, and paid military leave
  • Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
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Founded in 1993
Raleigh, North Carolina, USA
20K employees (1,596 in marketing)

Traffic Signals

Monthly Visitors
3.9M
Monthly Google Ads Budget
$434.1K
Traffic Source Mix
Search
53.9%
Direct
37.3%
Referral
7.1%
Social
0.5%
Paid
1.1%

Headcount Trend

Current headcount: ~19.6K

Marketing Team

Marketing Team Size
893 (5% of company)
Median Career Experience
20 years
Median Tenure
6.4 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Last Raise
Corporate Round, 27 years ago

Funding History

  • Mar 1999
    Corporate Round
  • Sep 1998
    Series Unknown

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