Responsibilities

• Marketing Strategy and Analysis
• Support integrated marketing strategies designed to increase awareness, engagement, registration, attendance, and revenue
• Conduct audience, market, competitor, and campaign research
• Analyze registration, email, website, social media and paid media performance
• Identify trends, opportunities, and areas for improvement
• Develop reports, presentations, campaign briefs, and actionable recommendations
• Support audience segmentation, testing plans, forecasting, benchmarking, and budget analysis
• Help establish campaign goals, key performance indications, and measurement plans
• Campaign Execution and Content
• Support campaigns across email, web, social media, paid media, and sales channels

Requirements

• Bachelor’s degree in communications, marketing, business, data analytics, or related field
• 5+ years of experience in marketing, campaign management, content development, or a related field
• Strong writing, editing, and proofreading skills
• Familiarity with email, web, social media, paid media, CRM, and marketing automation platforms
• Proficiency with Microsoft Office or similar tools

Preferred

• Internship or experience in an agency or client services environment
• Experience with platform such as Google Analytics 4, Salesforce, Looker Studio, Power BI, or Tableau
• Interest in events, associations, or B2B marketing