Drive multichannel marketing campaigns and cross-functional product-launch support as a Senior Marketing Coordinator.

• Develop, implement, and optimize multichannel marketing campaigns across digital platforms including social media, email, and online advertising.
• Manage content marketing efforts by creating compelling copy, overseeing blog posts, and maintaining engaging website content using WordPress and HTML.
• Utilize SEO best practices to improve organic search rankings and increase website traffic through keyword research and on-page optimization.
• Coordinate advertising sales efforts by designing ad creatives using Adobe Creative Suite and managing print advertising initiatives.
• Analyze campaign performance using Google Analytics, marketing automation tools, and performance marketing metrics to refine strategies and maximize ROI.
• Conduct market research to identify trends, target audiences, and competitive insights that inform marketing plans.
• Collaborate with product management teams to align marketing strategies with product launches and updates while managing budgets effectively.