Responsibilities

• Retail Campaign & Visual Asset Coordination (Primary Objective) - Manage the project lifecycle for physical in-store marketing packages, signage, and interactive displays specifically tailored for premium tier sporting goods retail outlets.
• Coordinate with spatial designers and retail vendor portals to ensure interactive muscle-mapping and footwear velocity displays comply with regional store footprints.
• Create and deploy retail educational assets that demystify complex sports science into instantly digestible customer copy at the point of sale, driving immediate brand identification.
• Tailored MLB & NFL Campaign Support - Assist the core marketing department by tracking deliverables for omni-channel campaigns focused directly on baseball and football performance ecosystems.
• Curate, schedule, and manage content assets featuring our professional baseball and football ambassador portfolios.
• Ensure all creative assets (video loops, 3D product configurations, retail lookbooks) reflect the high-performance demands of field, diamond, and gridiron athletes.
• Sales Support & Data Analytics - Monitor, compile, and analyze initial sell-through data and campaign performance metrics following the initial retail outlet placement.
• Synthesize consumer feedback, email capturing metrics from digital sandboxes, and retail sales data to assist leadership in pivoting promotional strategies.

Requirements

• Proven experience in managing integrated marketing campaigns with a focus on B2B marketing, demand generation, and performance marketing.
• Strong proficiency in SEO strategies, social media advertising campaigns (including Facebook Advertising), Google Analytics, Google AdWords, WordPress, HTML, and Adobe Creative Suite.
• Geography: Must currently reside within Sacramento County or the San Francisco Bay Area. While the day-to-day workflow offers remote flexibility, local proximity is required for on-site execution, local athletic testing events, and physical retail setup coordination.
• Industry Experience: 3–4 years of marketing experience with a proven track record strictly within the Sports, Fitness, or Sports Technology sectors.
• Elite Brand Storytelling: Deep conceptual understanding of how category-defining sports/tech companies structure premium marketing packages. You know how to weave complex performance and injury-prevention metrics into an emotional, aspiration-driven narrative.
• Sporting Knowledge: A strong familiarity with baseball and football training dynamics, culture, and terminology to authentically engage our primary core demographics.
• Project Management Mastery: Exceptional ability to manage shifting timelines over a 3-to-6-month sprint, allocate budgets, coordinate cross-functional teams, and maintain meticulous project documentation.
• Excellent leadership skills with a track record of managing cross-functional teams in fast-paced environments; experience managing advertising sales is a plus.

Preferred

• Advertising sales experience is a plus.