Responsibilities

• Marketing Strategy & Campaign Leadership: Develop and lead integrated marketing strategies that support alumni engagement, membership growth, and fundraising initiatives.
• Oversee multi-channel campaigns across email, digital, social, and web platforms.
• Establish content strategy and editorial planning, including large-scale alumni communications.
• Content, Brand & Digital Experience: Direct storytelling initiatives that highlight alumni impact and strengthen community engagement.
• Guide the strategy and continuous improvement of digital platforms, including websites and online communities.
• Ensure brand consistency and alignment across all marketing channels and materials.
• Leadership & Collaboration: Provide direction to marketing staff and student team members, including assigning work, setting priorities, and supporting development.
• Partner with campus stakeholders and development teams to align messaging, timelines, and campaign goals.
• Review and guide marketing content, campaigns, and deliverables to ensure quality, effectiveness, and brand compliance.
• Performance, Partnerships & Resource Management: Monitor campaign performance metrics and adjust strategies to optimize engagement and results.