Responsibilities

• Plans, executes, and optimizes all aspects of trade events to maximize lead generation, engagement, and ROI
• Owns the lead management system, including tracking, analysis, and reporting of key performance indicators
• Maintains and enriches CRM audience data through ongoing research, segmentation, and optimization
• Collaborates with internal stakeholders to develop content that resonates with target audiences and supports demand generation goals
• Champions co-marketing initiatives with channel partners in close partnership with the sales team
• Supports integrated campaigns that align inbound, demand generation, and channel marketing efforts
• Ensures consistent messaging and brand standards across all marketing communications

Requirements

• Bachelor’s degree in Marketing, Business, Journalism, Communications, or a related field
• At least 5 years of experience in a B2B marketing communications or demand generation role
• Exceptional written and verbal communication skills, including the ability to write and edit technical or product-focused content
• Working knowledge of marketing automation platforms, with strong preference for HubSpot experience
• Proficiency with Microsoft 365, including advanced Excel skills for data analysis and reporting
• Experience with Adobe Creative Suite, inbound and demand generation marketing, blogging, CRM segmentation, and distribution channel marketing
• Strong organizational and project management skills with the ability to manage multiple initiatives simultaneously

Preferred

• Make a Real Impact: You won’t be a cog in the machine here. With a small, agile team, your work will be seen, valued, and have a direct impact on the business
• Work With Purpose: Our products help manufacturers build smarter, safer, and more sustainable operations—from EVs to medical devices to food production
• Collaborative Culture: We believe in open communication, mutual respect, and working ether across departments to get things done
• Supportive Environment: Whether it’s learning a new tool or exploring a fresh idea, we encourage curiosity and continuous growth
• Stability and Innovation: We’ve been around for decades, but we’re always pushing forward—with digital at the center of how we evolve