Responsibilities

• Lead the development and implementation of marketing and communications strategies and serve as the project manager for major initiatives, providing key strategic insights that guide execution.
• Lead marketing strategies, campaigns, and initiatives; collaborate with the Director on the annual marketing and communications plan and unit-level plans; oversee the development of marketing tools, research, and analytics.
• Guide strategic storytelling opportunities across marketing collateral, including brochures, newsletters, website content, multimedia projects, and advertising campaigns.
• Partner with the Director and specialized team members in web, graphic design, photography, and videography.
• Lead social media strategy, manage internal communications channels, develop presentations and promotional materials, support public relations efforts, coordinate market research, and manage outbound communications and analytics through CRM tools.
• Understand and apply the Essential Job Functions: 25% Marketing and Promotion; 20% Communications and Public Relations; 20% Social Media; 15% Marketing Planning and Research; 15% Budget Management and Supervision; 5% Other.

Requirements

• A Bachelor’s degree in marketing, public relations, communications or related field
• AND three (3) years of professional level experience in marketing, promotional or related work
• Any combination of relevant education and experience may be substituted for the educational requirement on a year-for-year basis.
• Experience working with Microsoft Office Suite (Word, Excel, Powerpoint, etc)
• Experience with web/HTML, e-mail marketing tools, presentation software, social media channels, and Google Analytics.
• Strong proofreading skills and attention to details.
• Demonstrated experience in developing marketing and communications plans, assessing and analyzing outcomes, and researching new market strategies and solutions or related work.
• Ability to work a flexible schedule including evenings and some weekends.
• Not eligible for work visa sponsorship

Preferred

• Experience working in a higher education or similar institutional setting.
• Advanced degree in marketing, public relations, communications, or other related field.
• Demonstrated successful marketing and promotion experience in healthcare, education, or other related field.
• Demonstrated ability to initiate and complete projects independently and with specific deadlines.

Benefits

• Benefits: WSU offers a comprehensive benefits package which includes paid sick and vacation leave; paid holidays; medical, dental, life and disability insurance package for employees and dependents; retirement; deferred compensation, optional supplemental retirement accounts; training and development; and employee tuition waiver.