Responsibilities

• The Firm's marketing plan, calendar, priorities, deadlines, and follow-through across digital and traditional channels.
• Marketing KPIs and reporting, including qualified leads, campaign performance, conversion trends, cost effectiveness, channel ROI, referral-source activity, and other measures that matter to growth.
• Business-development activity throughout the greater Memphis community, including relationships with referral sources, professional organizations, community partners, and prospective strategic partners.
• Proactive outreach that creates opportunities for the Firm and its attorneys, including lunches, calls, meetings, speaking engagements, webinars, community events, and other relationship-building activities.
• Live events from planning through execution, with personal ownership of preparation, logistics, timing, vendors, materials, and the attendee experience.
• Public relations and earned-media opportunities, including press releases, local media outreach, awards, announcements, community visibility, and thought-leadership opportunities.
• Website, brand, content, email, social media, paid advertising, review-generation, webinar, and nurture initiatives, either directly or through vendors and contractors.
• Vendor and agency relationships, budgets, timelines, deliverables, and accountability.
• Coordination with Intake, Sales, Operations, attorneys, and the Metrics Coordinator so that marketing does not operate in a silo.
• You embrace A.I. and modern marketing tools such as ChatGPT and Claude while bringing original thinking, sound judgment, curiosity, and a commitment to continuous learning.

Benefits

• Generous PTO package
• Excellent group health insurance, with the Firm paying 90% of the employee medical premium
• 401(k) plan with employer match on the first 4% of compensation, with immediate vesting of the employer match.
• Dental, vision, long-term disability, life/AD&D, and additional voluntary benefit options.