Responsibilities

• Partner with marketers, analysts, and technical leads to challenge assumptions and align on the right solution design before building begins, ensuring cross-functional clarity and shared ownership of outcomes.
• Document journey logic, templates, and data configurations so teammates can extend and maintain your work, raising the capability of the broader CRM team.
• Manage work transparently in Jira and GitHub, modeling strong CI/CD and agile practices that establish a higher standard for the team.
• Build real-time and batch journeys triggered by fan behavior — including cart abandonment, browse retargeting, purchases, price changes, inventory signals, loyalty milestones, and live game outcomes — to reach fans with the right message at the right moment.
• Develop responsive, personalized email, SMS, and push templates and reusable components in HTML, CSS, and Handlebars, tailored by team, league, player, purchase history, and behavioral signals.
• Design and execute A/B and multivariate tests across content and journey logic to continuously improve fan engagement and conversion performance.
• Troubleshoot fan-facing delivery issues end to end — tracing a profile through a journey, reading event payloads, and diagnosing why a fan did or did not qualify — to resolve root causes quickly.
• Extend XDM schemas, configure event and profile ingestion, and build audiences from upstream commerce and fan-engagement events, going well beyond out-of-the-box platform capabilities.
• Connect the marketing technology stack to surrounding systems via REST APIs, enabling data flows that standard connectors cannot support.
• Bring an architectural mindset to CRM development — evaluating trade-offs across journey design, data modeling, and integration patterns before committing to a build approach.

Requirements

• 5+ years designing and building personalized, real-time customer journeys on an enterprise marketing platform such as Adobe Journey Optimizer, Salesforce Marketing Cloud, Braze, or Iterable — depth of journey design and behavior-driven architecture matters more than platform.
• Proven experience building behavior-driven programs — abandoned cart, browse retargeting, replenishment, and similar — not only scheduled batch sends to static lists.
• Experience with custom data models and integrations, including event ingestion, profile data management, and API connectivity beyond standard platform connectors.
• Strong HTML and CSS for responsive email development, plus proficiency in at least one templating language such as Handlebars, AMPscript, Liquid, or Jinja.
• Demonstrated ability to troubleshoot complex journey and data issues — tracing profiles, reading event payloads, and resolving root causes independently.
• Clear written and verbal communication skills, with the ability to gather requirements from marketers and explain technical trade-offs to non-technical stakeholders.
• Experience managing code in GitHub with CI/CD practices and tracking work in an agile project management tool such as Jira.

Preferred

• Hands-on experience with Adobe Journey Optimizer and Adobe Experience Platform, including Real-Time CDP, XDM schemas, and segmentation.
• SQL proficiency for validating data and building or QA-ing audience definitions.
• Experience building SMS or push notification programs in addition to email.
• Platform certifications in AJO, RTCDP, SFMC, Braze, or a comparable enterprise marketing platform.
• Consumer-facing personalization experience in any industry demonstrating impact at scale.