Head of Marketing - Remote, USA
Formic
USA (Remote)
$145K/yr - $220K/yrIn-houseFull-timeSenior level
3 hrs ago
Senior Marketing Associate - TV & Streaming
New York City, NY (Hybrid)
$77K/yr – $87K/yrSenior Level3+ years exp
Posted 2 months ago
Job Summary
Own the TV and CTV investment strategy and agency partnerships, guiding measurement, testing, and creative alignment across linear TV, streaming, and emerging video.
Job Description
Responsibilities
- TV & CTV Investment Strategy
- Develop annual and quarterly media strategies aligned to business objectives and customer growth goals.
- Partner with our media agency to build media plans across linear TV, streaming, and emerging video platforms.
- Recommend investment levels, channel mix, audience strategies, and flighting based on business priorities and performance.
- Continuously evaluate new partners, inventory opportunities, targeting capabilities, and measurement solutions.
- Lead our Agency Partnership
- Serve as the day-to-day strategic lead for our TV and CTV agency relationship.
- Challenge media recommendations with thoughtful questions and data-driven insights.
- Hold agency partners accountable for planning quality, optimization cadence, innovation, reporting, and performance.
- Lead weekly business reviews and quarterly planning sessions.
Requirements
- Strong understanding of the evolving TV ecosystem, including linear TV, streaming, Connected TV, and video measurement.
- Experience managing agency relationships and influencing external partners.
- Excellent analytical skills with the ability to synthesize data into strategic recommendations.
- Strong communication and presentation skills, including experience presenting to senior stakeholders.
- Comfortable working cross-functionally with other Marketing teams, Creative, Analytics, Finance, and Executive Leadership.
- Highly organized with excellent project management skills and attention to detail.
- Bachelor's degree preferred
- 3-5 years of experience in TV, Connected TV, video media, or integrated media planning.
- Experience working: Within a media agency supporting national TV/CTV clients. Substitute experience would be in-house for a consumer brand managing TV and video investments.
Benefits
- Comprehensive Coverage: Robust health, dental, and vision insurance effective on the date of hire.
- Time & Flexibility: Generous Flex Time Off (FTO) and flexible remote/hybrid work options that support a healthy work-life balance.
- Culture: A supportive, inclusive culture that encourages innovation, safety, and creative risk-taking.
- Impact: The chance to make a real, measurable impact at a mission-driven, fast-growing company poised for major expansion.
Rue Gilt Groupe
Rue Gilt Groupe is a leading off-price e-commerce portfolio company, connecting the next-generation shopper to world-class brands. We’ve defined the online treasure hunt through our daily sale events allowing a large, loyal member base to discover over 5,000 premium and luxury brands at prices up to 70% off full-price retail.Rue Gilt Groupe operates three complementary sites – Rue La La, Gilt, and ShopSimon.Our vision at RGG is to spark delight through daily discovery – we make shopping an occasion to celebrate. At the forefront of fashion and technology, we’re also in the business of sparking delight for our Associates. We inspire each other, our Members, and ourselves to push past the expected – every day. Our culture is rooted in our values and together we work to demonstrate being Kind, Passionate, Collaborative, Innovative, Tenacious and Empowered.
Salaries
Posted range
$77K/yr – $87K/yr
Taken straight from the job posting.
Links
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