Responsibilities

• TV & CTV Investment Strategy
• Develop annual and quarterly media strategies aligned to business objectives and customer growth goals.
• Partner with our media agency to build media plans across linear TV, streaming, and emerging video platforms.
• Recommend investment levels, channel mix, audience strategies, and flighting based on business priorities and performance.
• Continuously evaluate new partners, inventory opportunities, targeting capabilities, and measurement solutions.
• Lead our Agency Partnership
• Serve as the day-to-day strategic lead for our TV and CTV agency relationship.
• Challenge media recommendations with thoughtful questions and data-driven insights.
• Hold agency partners accountable for planning quality, optimization cadence, innovation, reporting, and performance.
• Lead weekly business reviews and quarterly planning sessions.

Requirements

• Strong understanding of the evolving TV ecosystem, including linear TV, streaming, Connected TV, and video measurement.
• Experience managing agency relationships and influencing external partners.
• Excellent analytical skills with the ability to synthesize data into strategic recommendations.
• Strong communication and presentation skills, including experience presenting to senior stakeholders.
• Comfortable working cross-functionally with other Marketing teams, Creative, Analytics, Finance, and Executive Leadership.
• Highly organized with excellent project management skills and attention to detail.
• Bachelor's degree preferred
• 3-5 years of experience in TV, Connected TV, video media, or integrated media planning.
• Experience working:
• Within a media agency supporting national TV/CTV clients.