Senior Marketing Associate - Surgical Technologies (Hybrid)

Portage, MI (Hybrid)

$64K/yr – $94K/yrSenior Level2+ years expFull time

Posted 11 days ago

Job Summary

Own market analysis and customer insights to shape product positioning, pricing, and go-to-market strategy while driving budget targets and cross-functional initiatives.

  • Lead customer segmentation and channel strategy efforts
  • Coordinate KPI tracking and leadership reporting across marketing and product teams

Job Description

Responsibilities

  • Understand key competitors and their relative strengths/weaknesses
  • Understand customer groups, including why customers buy the product or service
  • Advocate on the customer's behalf and influence product or portfolio changes based on customer feedback
  • Support in the construction of the marketing plan with specific analysis and collaborate in the development of key strategic initiatives
  • Responsible for achieving a budget target
  • Work proactively with market research to collect customer insights for segmentation
  • Responsible for product or portfolio's targeting and positioning
  • Prioritize marketing initiatives appropriately given product or portfolio goal and metric
  • Intimately understand the customers for the product or portfolio, including attitudes and behaviors
  • Apply market data, use planning tools, and seek expert opinions when analyzing channel strategies

Requirements

  • Bachelor’s degree
  • 2+ years of professional work experience
  • Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
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Stryker

4.1 Glassdoor

Stryker is a global leader in medical technologies and, together with our customers, we are driven to make healthcare better. We offer innovative products and services in MedSurg, Neurotechnology and Orthopaedics that help improve patient and healthcare outcomes. Alongside its customers around the world, Stryker impacts more than 150 million patients annually. More information is available at stryker.com and careers.stryker.com. Facts: ● 2023 Sales: $20.5 billion ● Industry: Medical Instruments & Supplies ● Employees: 52,000 worldwide ● 40 years of sales growth leading up to 2020 ● 44+ Manufacturing and R&D Locations Worldwide ● $1.4 billion spent on research and development in 2023 ● ~12,900 patents owned globally in 2023 ● Products sold in ~75 countries ● Fortune 500 Company ● 7 consecutive years as one of Fortune's World's Best Workplaces Stryker’s social media community guidelines: https://www.stryker.com/content/m/legal/social-media-community-guidelines/en/index.html Notice Regarding Employee Conduct on Facebook/LinkedIn Meta/LinkedIn does not permit employers to verify or validate “employees” in the (META: “Works at” LinkedIn: “Experience”) section of users’ profiles. Please be aware that the views expressed by individuals on their personal accounts and do not necessarily represent the views of our company. If you encounter any issues with a person claiming to be our employee, we recommend using the “Report Profile” feature. If you’d like to report concerns to our Ethics Hotline, you may do so at: https://app.convercent.com/en-us/LandingPage/b6bb4e84-9fcb-ea11-a974-000d3ab9f296

Founded in 1941
Kalamazoo, MI, US
47K employees (1,731 in marketing)
82% recommend to a friend
93% CEO approval

Salaries

Posted range

$64K/yr – $94K/yr

Taken straight from the job posting.

See all Stryker salaries

Marketing Team

Marketing Team Size
1,422 (3% of company)
Median Career Experience
31 years
Median Tenure
32.2 years
Marketing Roles Posted (Last 30 Days)
26

Traffic Signals

Monthly Visitors
926.6K
Monthly Google Ads Budget
$40.3K
Traffic Source Mix
Search
45%
Direct
40.7%
Referral
7.1%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~49.8K

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