Responsibilities

• The Senior Marketing Associate drives product marketing initiatives and ensures consistent brand messaging across digital channels.
• This role partners with cross-functional teams—including Engineering, Sales, and Web Development—to develop content, manage campaigns, and support go-to-market strategies.
• The ideal candidate excels at translating technical concepts into compelling, customer-facing materials and thrives in a fast-paced, collaborative environment.
• Collaborate with Engineering and Sales to identify market needs and validate product-market fit.
• Translate technical specifications into clear, customer-centric value propositions.
• Support go-to-market strategy with positioning based on buyer personas and pain points.
• Contribute to the development of product messaging across digital and sales enablement materials.
• Manage and coordinate website images with rendering artists, engineers, and sales teams.
• Create, edit, and publish content using the CMS (e.g. Optimizely).
• Support SEO initiatives and develop new product pages and value proposition visuals.

Requirements

• BA in Marketing, Communications, or related field
• 3+ years of B2B marketing experience
• Proficiency with CMS tools (e.g., Optimizely)
• Familiarity with marketing automation platforms (e.g., Pardot)
• Experience with SEO, SEM, and Google Ads/Analytics
• Technical writing and editing experience
• Visual/design literacy for reviewing marketing collateral
• Strong communication skills (written and verbal)
• Microsoft Office proficiency
• Ability to manage multiple projects and meet deadlines