Head of Marketing
Lost Media
USA (Remote)
$6K/mo - $15K/moIn-houseFull-timeSenior level
3 hrs ago
Senior Marketing Associate – Downstream
Muskingum County, OH (On-site)
$86K/yr – $129K/yrSenior Level3+ years expFull time
Posted 3 weeks ago
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Job Summary
Own cross-channel activation messaging and GTM execution while shaping campaigns that connect product and customer journeys to measurable impact.
- Messaging & GTM Ownership: Translate strategy into messaging, activation plans, and go-to-market execution across digital, paid, owned, and earned channels.
- Campaign Orchestration: Coordinate product launches, thought leadership, demand gen, and sales enablement across channels and events.
- Performance & Insights: Link campaign data to actionable insights, inform content strategy, and optimize customer journeys and demand generation.
Job Description
Responsibilities
- Support the translation of business strategies into clear messaging, activation plans, and go-to-market execution.
- Coordinate execution of integrated campaigns, including product launches, thought leadership, lead generation, and sales enablement programs across digital, paid, owned, and earned channels, including how content comes to life at key industry events.
- Support customer journeys and demand generation initiatives by helping connect campaign performance metrics to actionable insights.
- Apply understanding of search engine optimization (SEO), answer engine optimization (AEO), and generative engine optimization (GEO) best practices to ensure content is structured, findable, and optimized for search, answer engines, and emerging generative search experiences.
- Develop and support sales enablement tools, including pitch decks, case studies, value propositions, campaign assets, and related materials.
- Support content strategy by helping define audience needs, key messages, content formats, and channel recommendations that align to campaign objectives.
- Write and edit clear, compelling copy for campaign assets, digital content, sales enablement materials, customer communications, and internal channels.
- Ensure product and service messaging across Ecolab.com and other enterprise channels remain current, accurate, and aligned to business priorities.
- Support day-to-day activation of the Customer Experience Center in Houston, helping ensure it delivers a consistent, high-quality experience for visitors.
- Help bring the in-person journey to life through tour support, logistics coordination, and timely updates to messaging and materials.
- Maintain a high-quality environment that reflects the brand and supports meaningful customer and stakeholder engagement.
- Collaborate with other COEs and Downstream colleagues globally to create value-driving campaigns.
- Contribute to Downstream internal communications including newsletters, leadership announcements, and town halls, with the understanding that as the COE continues to evolve, these responsibilities may shift or decrease.
- Bachelor’s degree in marketing, Communications, Public Relations, Business, or related field.
- 3+ years of marketing, marketing communications, or related experience.
- Experience executing integrated marketing campaigns across multiple channels.
- Strong project management, communication, and stakeholder management skills.
- Strong content development and copywriting skills, with the ability to translate technical or complex topics into clear, customer-focused messaging.
- Experience working in a matrixed organization.
- Proficiency with Microsoft Office, particularly PowerPoint.
- Experience in refining, petrochemical, chemical, industrial water treatment, energy, or related industrial markets.
- Experience supporting product launches and commercialization programs.
- Familiarity with CRM, marketing automation, digital analytics, and lead generation programs.
- Experience managing agencies and external partners.
- Working knowledge of Adobe Creative Suite, Sitecore, LinkedIn Campaign Manager, or similar marketing tools.
- Understanding of SEO, AEO, and GEO execution, including how content strategy, metadata, structured messaging, and performance insights improve digital discoverability.
- Experience developing content strategies or editorial plans that support integrated campaigns, customer journeys, thought leadership, and sales enablement.
- Ecolab strives to provide comprehensive and market-competitive benefits to meet the needs of our associates and their families. Click here to see our benefits.
Ecolab Inc.
A trusted partner for millions of customers, Ecolab (NYSE:ECL) is a global sustainability leader offering water, hygiene and infection prevention solutions and services that protect people and the resources vital to life. Building on more than a century of innovation, Ecolab has annual sales of $16 billion, employs approximately 48,000 associates and operates in more than 170 countries around the world. The company delivers comprehensive science-based solutions, data-driven insights and world-class service to advance food safety, maintain clean and safe environments, and optimize water and energy use. Ecolab’s innovative solutions improve operational efficiencies and sustainability for customers in the food, healthcare, high tech, life sciences, hospitality and industrial markets.For more Ecolab news and information, visit www.ecolab.com.
