Senior Marketing Artist at Zynga | Chicago, IL | $76K/yr – $129K/yr

Zynga

Senior Marketing Artist

Chicago, IL (Unknown)

$76K/yr – $129K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own agile creative production for digital marketing assets, turning feedback into fast, high-impact campaigns while staying ahead of trends and exploring AI-assisted workflows.

Turn team feedback into rapid-concept art and advertising creative for multiple digital channels.
Leverage existing game art assets to deliver cohesive, scalable marketing visuals and video assets.
Analyze trends and competitor ads to identify opportunities and drive creative optimization.

Job Description

Responsibilities

Create new, original creatives, guided by feedback from the team and UA
Use existing game art assets to create marketing materials, including display ads, game icons, screenshots, video ads, email campaigns, website visuals, and promotional content
Identify new market trends and conduct creative analysis of competitor ads
Work with the creative team to quickly conceptualize, implement, and iterate on compositions for deployment across digital marketing channels
Take an active, hands-on role in helping to develop, maintain, and refine marketing art
Help identify inconsistencies and opportunities for improvement within the creative process
Be agile, take ownership of projects and responsibility quickly and efficiently to new demands, priorities or changes in direction
Stay up-to-date with industry and Marketing trends along with emerging technologies that can continuously improve design skills and promote innovative ideas to the team

Requirements

Experience in a similar role (2+ years minimum)
Understanding and experience working with casual mobile games
Advanced knowledge of key creative software (Adobe Creative Suite) - Photoshop, Illustrator and After Effects
Advanced knowledge of design principles such as color theory, typography, visual hierarchy, and more
Strong proficiency in motion design, with a keen eye for pacing, timing, and visual storytelling.
Proven expertise in motion graphics and 2D animation to create scroll-stopping video ads.
Solid understanding of UA advertising and user motivations across different networks; familiarity with mobile gaming trends
Experience working on live projects or products
Comfort, enthusiasm and curiosity to learn and engage with AI tools for generative video/animated content, automated workflows and more
JIRA experience desirable but not essential

Preferred

UA/digital marketing knowledge
3D software & Unity knowledge

Benefits

Zynga offers a world-class benefits package that helps support and balance the needs of our teams.

Zynga

4.2 Glassdoor

Zynga was founded in 2007 with the vision that play would become one of the core activities on the Internet. We pioneered social games with the belief that if we could make games simple, accessible and social the world would start playing. We are excited that games have grown to become the second most popular activity by time spent, even surpassing email. But we have a lot of hard work, innovation and growth ahead of us to create a future where social gaming is a daily habit for everyone. Zynga is a global leader in interactive entertainment with a mission to connect the world through games and a wholly-owned label of Take-Two Interactive Software, Inc. With a massive global reach in more than 175 countries and regions, the combined diverse portfolio of popular game franchises has been downloaded more than 5 billion times on mobile, including CSR RacingTM, Dragon CityTM, Empires & PuzzlesTM, FarmVilleTM, Golf RivalTM, Hair ChallengeTM, Harry Potter: Puzzles & SpellsTM, High Heels!TM, Merge Dragons!TM, Merge Magic!TM, Monster LegendsTM, Toon BlastTM, Top ElevenTM, Toy BlastTM, Two DotsTM, Words With FriendsTM and Zynga PokerTM.

Founded in 2007

San Francisco, California, USA

2.7K employees (888 in marketing)

www.zynga.com/jobs/careers

93% recommend to a friend

91% CEO approval