Senior Marketing Analytics Specialist at Massive Insights Inc. | Plano, TX

Massive Insights Inc.

Senior Marketing Analytics Specialist

Plano, TX (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive data analytics for marketing and cross-functional GTM planning, turning customer data into actionable insights.

Must-have: 5+ years in marketing analytics with SQL and Salesforce plus BI tooling
Own the data model, dashboards, and measurement framework across marketing and pipeline reporting
Strong storytelling and stakeholder collaboration across marketing, sales, and product

Job Description

Responsibilities

Consolidate and harmonize customer data from multiple platforms and systems into a repeatable, unified, & reliable view of the customer journey
Identify data gaps, quality issues, and integration opportunities across marketing, sales, and product data sources
Build and maintain dashboards, reports, and models that surface meaningful customer insights to stakeholders
Translate raw data into clear narratives that drive strategic decisions across marketing and sales
Own the measurement framework for marketing campaigns, demand generation, and pipeline contribution
Analyze customer acquisition, retention, and lifetime value trends to inform go-to-market strategy
Track and report on key marketing KPIs including MQLs, conversion rates, CAC, and attribution
Partner with the marketing team to design and analyze A/B tests and campaign experiments
Serve as a power user and internal resource for CRM and marketing platforms including Salesforce
Evaluate and onboard new analytics tools and technologies as the business evolves

Requirements

5+ years of experience in marketing analytics, business intelligence, or a related data-focused role
Hands-on experience with Salesforce CRM; familiarity with marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
Strong proficiency in SQL and at least one BI/visualization tool (e.g., Tableau, Looker, Power BI)
Demonstrated ability to integrate and work with data from multiple disparate systems
Exceptional communication skills — you can explain complex data to non-technical audiences without losing nuance
Proven track record of self-directed project management with minimal oversight

Preferred

Background in fintech, financial services, or similarly regulated industries
Experience in a B2B SaaS environment
Experience with data warehousing solutions (e.g., Snowflake, BigQuery, Redshift)
Familiarity with Python or R for data analysis and automation
Knowledge of attribution modeling and multi-touch revenue analytics
Experience presenting to VP/C-suite stakeholders

Benefits

Be a key voice in shaping how a prominent fintech SaaS company understands and engages its customers
Work directly with senior leadership with a clear line of sight to business impact
Operate in a dynamic environment where your work matters and is recognized
Competitive compensation, benefits, and a collaborative team culture based in Plano, TX

Massive Insights Inc.

Better outcomes begin with better decisions.And better decisions begin with Massive Insights. For over a decade, we've delivered thousands of successful engagements leveraging our skills in data, analytics and AI. Massive Insights delivers its clients an unfair advantage through its proven multidisciplinary approach.We curate solution teams of industry experts that combine:• Business Context• Analytical Depth• Engineering Excellence Our promise is to help clients not only make better decisions, but to do so at greater speed and with higher confidence.Whether it's overcoming data silos, modernizing legacy solutions, finding efficiencies, or optimizing customer understanding and engagement, we're here to help.Get in touch today to see how Massive Insights can accelerate your digital transformation.---------------------------------------Modern Tools & Partnerships: ---------------------------------------• Fivetran• dbt• Databricks• Snowflake• Tableau• Power BI---------------------------------------Complete Decision Intelligence Capabilities:---------------------------------------• Strategy x3 (Data, Analytics, Business)• Data Engineering• Data Science & Machine Learning• Business Intelligence & Data Visualization• DataOps & MLOps

Founded in 2012

North York, Ontario, CAN

20 employees (1 in marketing)

www.massiveinsights.com