Senior Marketing Analyst at RouteSmart Technologies Inc | Columbia, MD | $100K/yr – $140K/yr

Senior Marketing Analyst

Columbia, MD (Remote)

$100K/yr – $140K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Shape market strategy by turning competitive intelligence into concrete go-to-market moves and tooling for B2B sales in logistics and fleet ops spaces.

Own market landscape: track competitors, pricing, and partnerships to inform positioning and playbooks.
Enable sales: deliver battlecards, objection handling, and win/loss insights to improve deal outcomes.
Strategic alignment: influence product marketing and market-expansion decisions with data-driven recommendations.

Job Description

Responsibilities

Analyze competitors, market trends, customer needs, and industry dynamics to identify risks and opportunities
Translate market insights into clear, actionable recommendations that shape go-to-market strategy and business priorities
Build and maintain a structured, comprehensive view of the competitive landscape
Develop high-impact sales enablement tools, including battlecards, objection handling guidance, and positioning support
Monitor competitor activity (product changes, pricing, partnerships, and market moves) and assess business implications
Support market expansion efforts, including new industries, segments, and offerings
Partner with product marketing to refine differentiation, positioning, and messaging to ensure competitiveness in the market
Equip sales teams with actionable insights to improve performance in competitive deals
Contribute to win/loss analysis and ensure insights are applied to improve future outcomes
Support high-value or strategic deals where competitive dynamics are critical

Requirements

5–10 years of experience in competitive intelligence, product marketing, strategy, or a related field
Experience supporting B2B sales environments with complex, multi-stakeholder deal cycles
Strong analytical and strategic thinking skills with the ability to turn insight into action
Proven ability to influence cross-functional teams without formal authority
Excellent written, verbal, and presentation communication skills, with the ability to simplify complex concepts
Bias toward practical, results-oriented output over theoretical analysis
Ability to manage multiple priorities and operate effectively in a fast-paced environment
Willingness to travel approximately 20–30% for events, customer engagement, and market intelligence gathering
Bachelor’s degree in Marketing, Business, Strategy, Analytics, or a related field (or equivalent experience)
Master’s degree in a related field preferred