Senior Marketing Analyst at CPI Security | Charlotte, NC

Senior Marketing Analyst

Charlotte, NC (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own measurement and analytics programs across multi-channel marketing, turning data into actionable insights that drive testing, optimization, and better customer journeys.

Own measurement frameworks, attribution, and experimentation across digital, traditional, and omnichannel marketing.
Build dashboards and automated reporting, maintain tagging and QA across GA4, GTM, Salesforce, Invoca, and related tools.
Translate data into actionable recommendations to optimize campaigns, improve ROI, and enhance the customer journey.

Job Description

Responsibilities

Design and implement measurement frameworks for digital, traditional, and omnichannel marketing campaigns.
Develop and maintain marketing performance dashboards and automated reporting using Tableau, Salesforce, Invoca, GA4, and other analytics platforms.
Analyze marketing performance across channels to identify optimization opportunities, growth drivers, and customer journey insights.
Measure marketing ROI, lead generation performance, conversion trends, and campaign effectiveness across channels.
Create and maintain attribution models to better understand campaign impact and optimize marketing mix allocation.
Design, execute, and analyze A/B tests, multivariate tests, and controlled experiments across marketing channels.
Establish testing protocols, statistical significance requirements, and measurement standards for marketing experiments.
Turn test results and performance data into clear, actionable recommendations that improve campaign performance and customer experience.
Design and document analytics tracking specifications for marketing touchpoints, including web, mobile apps, email, social media, paid media, and offline channels.
Partner with internal teams and external vendors to implement, test, QA, and debug analytics tracking solutions.

Requirements

3+ years of hands-on experience with marketing analytics platforms, including Google Analytics 4, Google Tag Manager, and marketing measurement tools.
2+ years of experience designing, executing, and analyzing marketing tests and experiments.
Bachelor’s degree in Marketing, Business, Statistics, Data Analytics, or a related field preferred.
Proficiency with Tableau, SQL, and data visualization tools.
Experience creating dashboards, automated reporting, measurement frameworks, and campaign performance analysis.
Understanding of digital marketing channels, including paid search, paid social, display advertising, email marketing, and omnichannel campaigns.
Experience with marketing automation platforms, CRM systems, and paid media platform measurement.
Working knowledge of JavaScript, HTML, and CSS to support analytics implementation and troubleshooting.
Familiarity with backend paid media platform API integrations.
Strong analytical mindset with the ability to translate data into actionable business insights.
Excellent communication skills with the ability to present complex information clearly to diverse audiences.
Strong project management skills with the ability to manage multiple initiatives at once.
Detail-oriented approach to data quality, reporting accuracy, analytics QA, and testing methodologies.

Preferred

Experience in security, home services, smart home, subscription-based, or related industries.
Knowledge of customer lifetime value modeling and predictive analytics.
Familiarity with marketing mix modeling, multitouch attribution, or other attribution modeling approaches.
Experience with advanced analytics tools such as R, Python, or similar.
Experience working with agencies, external vendors, Sales teams, and cross-functional Marketing partners.

Benefits

Aggressive pay and the opportunity to work for an iconic brand
Great medical, dental, vision, short- & long-term disability and life insurance options
Company paid holidays, floating holiday, and paid time off (PTO)
401(k) plan with competitive company match
Eligible for free monitored security system after 90 days
Education assistance – we encourage and support our employees who want to improve their skills and further their education
Engaging and fun company culture that’s made up of a diverse group of people
Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff

CPI Security

For more than 30 years, CPI Security has been a leader in customized security and home automation solutions. We are one of the only providers to design, install, monitor and service our own security systems.What's it like to work at CPI?CPI realizes that its success depends on employees who are excited about coming to work every day. We offer our employees a positive and rewarding work environment with competitive pay and benefits, paid training, and educational assistance. Our employees are driven, independent, passionate, and team-oriented. Everyone at CPI comes into work knowing they will make an impact, whether that means with their team or customers. There’s a reason why we were voted one of the top places to work in the Carolinas!CPI’s culture is built around our strong desire to give back. Because we live and work in the regions serviced by CPI Security, we actively participate in our communities. Several times a year, we ask employees to participate in our spirit of giving back and always have a great time doing so. We even offer volunteer time off for charitable time outside of work.Ready to join the fastest growing security company in the Southeast? Check out our openings in Sales, Operations, Customer Service, and Corporate roles today. Visit www.cpisecurity.com/careers to learn more!

Founded in 1991

Charlotte, North Carolina, USA

811 employees (17 in marketing)

cpisecurity.com