Senior Director, Marketing Analytics

New York City, NY (On-site)

$195K/yr – $245K/yrSenior Level12+ years expFull time

Posted 2 hrs ago

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Job Description

Responsibilities

Proactively lead the department as a representative of Global Marketing driving thought leadership of how data and analytics can support the business, key strategics, and SVP initiatives.
Develop a reporting strategy for internal and external reports – including retail sales reporting, NPD / Beaute rankings, market share tracking, new launch performance, category mix of business, etc.
Partner with Sr Director, Global Marketing Strategy to support all long-term planning strategies and process
Partner with Marketing Strategy category leaders to support strategy development across products and promotions worldwide.
Develop Global Marketing scorecard for marketing performance metrics across all markets and drive KPIs on performance marketing in alignment with Director of MarComs
Support U.S. and China markets with market specific insights on both business, competitive, and performance marketing insights.
Create data visualization and story telling to support marketing presentations to executive leadership and LVMH Leadership
Provide a data driven point of view on ambitions for new products and promotions, overall categories, benefit territories and total business using insights from internal and external sources
Monitor sell in and sell through trends to provide on-going input on SKU productivity and portfolio management, bringing together global and regional teams to align on assortment strategy.
Proactively analyze the business in creative ways to provide business insights across categories, regions, retailers, and functions.

Requirements

12-15 Years of Experience in analytics with multidimensional data sets, tools, interfaces and visualization and problem solving, performance marketing, ROI analysis and clear understanding of strategy building through data insights.
Expertise in technical analytics and data visualization (Excel, Power BI, Tableau, SQL)
Proven experience translating retail sales trends into thoughtful insights.

Preferred

Prior experience in management consulting or banking preferred.

Benefits

Training & Development and Culture
Mental Health Support
Paid Time Off and Flexibility
Fertility and Family Planning
Fresh and LVMH ‘Perks’ and Discounts
Health Care
Retirement and Additional Benefits

LVMH Perfumes & Cosmetics

LVMH’s Perfumes & Cosmetics activities benefit from exceptional dynamism that relies on both the longevity and development of key lines, and on the boldness of new creations. The brands cultivate what makes them unique and is guaranteed to make them stand out for their devotees in a highly competitive global market. The success of the Perfumes & Cosmetics division depends on finding the right balance between major historic Houses such as Parfums Christian Dior, Parfums Givenchy and Guerlain, and young brands with strong potential like Benefit Cosmetics, Fresh and Make Up For Ever... All are driven by the same values: a quest for excellence, creativity, innovation and perfect mastery of their image.

3.3K employees (447 in marketing)

www.lvmh.com/houses/perfumes-cosmetics