Senior Marketing AI Initiatives Manager

San Francisco, CA (On-site)

$147K/yr – $248K/yrSenior LevelFull time

Posted 4 months ago

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Job Summary

Drive AI portfolio initiatives for marketing at Okta, from ideation to launch and measurement.

  • Own end-to-end AI initiatives from ideation through optimization.
  • Must-have: Proven PM/marketing ops experience with data-driven prioritization.
  • Standout: Cross-functional collaboration and a Human + AI mindset.

Job Description

Responsibilities

  • Portfolio Ownership: Serve as the product owner for one of our key AI portfolios (e.g., Content & Knowledge, Revenue & Growth, or Customer Experience), managing the full lifecycle of your assigned initiatives from ideation to launch and optimization.
  • Use Case Development: Partner with Core Team Members from functional marketing teams to identify pain points and define high-value use cases for AI.
  • Execution & Deployment: Lead the design, testing, and deployment of AI solutions, ensuring they are integrated seamlessly into our existing marketing technology stack and workflows.
  • Business Value Measurement: Define specific KPIs and actively measure and report on the business value delivered by your initiatives, with a focus on metrics like time saved, improved conversion rates, and asset performance.
  • Subject Matter Expertise: Act as the go-to expert for your portfolio, providing guidance and support to the broader marketing team and contributing to the development of internal best practices and playbooks.

Requirements

  • Experience: A proven track record in a project management, product management, or marketing operations role, with a strong understanding of the marketing and sales funnels.
  • Analytical Skills: The ability to use data and user feedback to prioritize initiatives, define success metrics, and report on impact.
  • Cross-Functional Collaboration: Strong communication skills with the ability to influence and lead without direct authority.
  • Technical Aptitude: A foundational understanding of AI concepts and a passion for technology, with the ability to bridge the gap between business problems and technical solutions.
  • A "Human + AI" Mindset: A commitment to building solutions that empower marketers and enhance human creativity, not replace it.

Benefits

  • Amazing Benefits
Okta logo

Okta

3.7 Glassdoor

Okta secures AI.Okta is The World’s Identity Company. Freeing everyone to safely use any technology—anywhere, on any device or app.

Founded in 2009
San Francisco, California, USA
6.7K employees (499 in marketing)
65% recommend to a friend
75% CEO approval

Traffic Signals

Monthly Visitors
175.4M
Monthly Google Ads Budget
$318.8K
Traffic Source Mix
Search
10%
Direct
60.2%
Referral
27.9%
Social
0.2%
Paid
1.5%

Headcount Trend

Current headcount: ~6.7K

Marketing Team

Marketing Team Size
370 (6% of company)
Median Career Experience
13 years
Median Tenure
4.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$1.2B
Last Raise
$1B
Post IPO Equity, 6 years ago

Funding History

  • Jun 2020
    Post IPO Equity • $1B
  • Mar 2017
    Secondary Market
  • Sep 2015
    Series F • $75M

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