Responsibilities

• Support the development of measurement approaches that connect research outputs to brand, partnership, and business impact
• Lead the design and execution of quantitative and qualitative research projects, including survey development, programming, and discussion guide creation
• Conduct and synthesize secondary research (social listening, earned media, industry reports, etc.) to inform strategy, positioning, and partnership opportunities
• Moderate qualitative research (e.g., interviews, focus groups) and ensure high-quality data capture
• Analyze quantitative and qualitative data to identify key trends, insights, and implications for brand positioning and strategy, partnerships, and activations
• Translate research findings into clear, compelling narratives that inform client strategy, creative development, and decision-making
• Develop client-ready deliverables and presentations, contributing to strategic discussions and recommendations
• Support the development of reporting and measurement outputs, including performance summaries and dashboards, in collaboration with analytics partners
• Manage multiple projects simultaneously, ensuring timelines, quality, and client expectations are met
• Collaborate with internal teams to support strategic planning , positioning, partnership planning and activation development

Requirements

• 3+ years of experience in market research, insights , or analytics roles
• Strong experience designing and executing quantitative and qualitative research
• Experience developing qualitative discussion guides and moderating research
• Experience working with secondary and syndicated research tools (e.g., GWI, YouGov, Mintel , WGSN, etc.)
• Familiarity with social listening, earned & owned media analysis, and cultural trend tracking
• Ability to synthesize multiple data sources into clear, actionable insights and strategic recommendations
• Strong written and verbal communication skills, with the ability to tell compelling, client-ready stories
• Ability to manage multiple projects independently while collaborating effectively across cross-functional teams
• Experience working in an agency of consulting environment preferred
• Familiarity with brand measurement, campaign analytics, or partnership/sponsorship evaluation is a plus