Senior Manger, Local Growth Marketing at Spavia | Greenwood Village, CO | $110K/yr – $125K/yr

Spavia

Senior Manger, Local Growth Marketing

Greenwood Village, CO (Hybrid)

$110K/yr – $125K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-location growth by aligning national campaigns with local franchise needs, optimize the customer lifecycle, and provide franchisees with clear, data-driven playbooks that convert first-time guests into recurring members.

Franchise Growth & Local Marketing: coach owners on region-specific initiatives and pre-opening NSO planning to win local markets.
Lifecycle & Conversion Optimization: manage Mindbody/Attentive journeys, data-driven segmentation, and automated welcome, win-back, and upgrade flows.
Measurement & Leadership Reporting: build growth dashboards and translate analytics into actionable, executive-ready insights that drive network revenue.

Job Description

Responsibilities

Drive Customer Acquisition & Foot Traffic
Fuel the Funnel: Design, deploy, and scale comprehensive national and regional marketing campaigns aimed directly at increasing First-Time Visits (FTVs) across 60+ locations.
Build Actionable Playbooks: Turn complex marketing marketing strategies into highly executable campaign blueprints and marketing calendars that give franchisees a clear roadmap for seasonal promotions and local store marketing.
Performance-Driven Creative Direction: Direct internal creative resources or external agencies on the visual and messaging assets required to support your growth strategies ensuring they are optimized for conversion, not just looks.
Optimize the Membership Conversion Funnel
Lifecycle Marketing Mastery: Own and optimize the customer lifecycle journey using Mindbody and Attentive . Build data-driven segmentation models and automated email/SMS flows (welcome series, win-backs, membership upgrades).
Nurture to Member: Continually A/B test and optimize subject lines, cadences, and offers to seamlessly transition a casual first-time guest into a loyal, recurring monthly member.
Franchise Empowerment & Local Openings
Franchise Partnership: Act as the primary strategic growth advisor for our franchise system, coaching owners on how to execute local marketing initiatives that win in their specific regions.
New Spa Opening (NSO) Strategy: Lead marketing onboarding and pre-opening planning sessions for new franchisees. Manage and support owners through all phases of pre-opening execution, including founding membership campaigns, digital advertising setup, local PR, and Grand Opening event planning.

Requirements

Experience: 5–7+ years of experience in growth marketing, customer acquisition, or lifecycle marketing. Experience in franchise networks, multi-unit retail, or hospitality/wellness brands is highly preferred.
Analytical Rigor: You love spreadsheets as much as you love strategy. You build measurement frameworks, not just superficial dashboards. You are fluent in ad-platform analytics and BI tools (Looker, Tableau, or Power BI), can model LTV by cohort, and pivot campaigns mid-stream based on data.
Tech Stack Fluency: Deep familiarity or direct experience with lifecycle marketing tools, specifically Mindbody and Attentive (or equivalent enterprise CRM/SMS platforms).
Influence & Communication: Strong stakeholder management skills. You know how to simplify complex marketing concepts to lead, inspire, and build trust with independent small business owners (franchisees).
Education: Bachelor’s degree in Marketing, Finance, Business Administration, or a related quantitative field.

Benefits

Comprehensive health, dental, and vision benefits.
Generous spa perks, wellness benefits, and a collaborative hybrid corporate culture based in Denver, CO.

Spavia

Spavia’s journey began in 2005 in Denver, CO, with a simple yet powerful mission: to make a positive difference in the world, one guest at a time. From the very beginning, Spavia set out to deliver a resort-inspired luxury spa experience at an affordable price, creating a place where guests could truly unwind, recenter, and renew.Over the years, Spavia has redefined the spa experience by bringing world-class, resort-inspired luxury to local communities across the United States. Spavia has built a nationwide network offering a variety of services, including massage treatments, skin care, body wraps, waxing, lash extensions, and makeup—all within tranquil, serene settings designed to make guests feel as if they’ve escaped to a luxury retreat.

Founded in 2005

Englewood, Colorado, USA

440 employees (11 in marketing)

spaviafranchise.com