Responsibilities

• Serve as the Brand expert in managing all OUAI Brand initiatives inclusive of: cross-functional marketing strategic planning, advertising & media, consumer insights, activism, events/activations, sponsorships, retail marketing, collabs & partnerships, sampling & more
• Develop and implement new and effective brand marketing strategies for integrated product and brand awareness campaigns, as well as always-on brand building initiatives
• Lead all brand media & awareness strategy, partnering with Digital team and media agency to facilitiate media buys across a multitude of platforms; explore new platforms and consistently evaluate landscape
• Lead all marketing analysis in partnership with cross-functional team
• Develop and manage the global brand marketing calendar
• Assist in the development and lead the execution of best-in-class global marketing campaigns and retailer specific campaigns
• Serve as a gatekeeper for the brand’s identity, ensuring that all external ouputs meet our brand guidelines and clearly convey our DNA
• Align cross-functional stakeholders (Product, Digital, Sales) on go-to-market strategies and messaging for campaigns and launches, providing suites of assets and fully integrated strategies
• Closely partner with digital team to develop digital campaigns that cohesively amplify our messages and drive conversion
• Ideate and develop collaborations and partnerships with a variety of brands across categories

Requirements

• 6+ years previous work experience in Brand Marketing
• Experience in beauty or a consumer brand, with a strong understanding of product launches and brand storytelling.
• The ability to quickly take ownership of campaigns already in motion, assess priorities, and keep work moving during a temporary assignment.
• A balance of strategic thinking and hands-on execution, including comfort reviewing creative, resolving blockers, and making timely decisions.
• Experience connecting brand campaigns across social, paid media, retail, and digital channels.
• Confidence leading three direct reports and working with senior leaders, agencies, and cross-functional partners.

Benefits

• Temporary role covering a maternity leave.
• Immigration Sponsorship is not available for this role. OUAI does not sponsor candidates for non-immigrant visas or permanent residency except in some areas that in OUAI’s sole discretion require highly specialized backgrounds.