Communications & Research Associate (Remote • Part-Time)
The Grauer School
Encinitas, CA (Remote)
In-houseFull-timeEntry level
7 hrs ago
Senior Manager, US PR & Communications
New York City, NY (Hybrid)
Salary Not AvailableSenior Level5+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
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Job Summary
Own the earned and influencer strategy for a top beauty brand, coordinating launches, ongoing brand momentum, and high-profile thought-leader positioning while managing relationships with editors, VIPs, and agencies.
- Lead the U.S. media and influencer activation program around launches and evergreen moments.
- Build and nurture relationships with editors, influencers, makeup artists, derms, aestheticians, and tastemakers to drive coverage and connections across print, digital, and broadcast.
- Coordinate with Global Communications and the US PR agency to align paid/earned strategies and drive measurable brand awareness outcomes.
Job Description
Responsibilities
- You will support the US Communications Team in developing launch strategies and evergreen programming for press and influencers.
- You will accelerate brand awareness and promote Dr Dennis Gross Skincare and the Dermatology practice, while elevating Founders Dr. Dennis Gross and Carrie Gross as key thought leaders within the industry.
- You will plan and execute new launch initiatives and always on strategies to promote brand awareness.
- You will develop meaningful relationships with VIPs, celebrity makeup artists, aestheticians and tastemakers.
- You will help secure print, digital, and broadcast media placements and social mentions.
- You will cultivate strong relationships with key editors in the press landscape.
- You will research trends for new pitch angles, research new outlets and pitches to expand press outreach.
- You will compile and manage media lists.
- You will manage US PR agency.
- You will develop holistic paid/earned strategy, driving influencer activations in tandem with Global Communications to aid in increasing brand awareness during key launch moments.
Requirements
- 5-8 years prior experience in public relations or communications role.
- A strong understanding of the beauty and cosmetics industry.
- Proven success designing and executing marketing and communications strategies and campaigns.
- Knowledge of online and social media/beauty landscape, ability to research and share ideas
- Excellent organizational project management skills and ability to meet deadlines.
- Creative thinker who is also able to think analytically and strategically.
- Strong communication, interpersonal, and relationship-building skills; able to work in a team; keen multitasker who can spearhead projects independently with accountability.
- Must be able to multitask and manage multiple priorities with different deadlines.
- Experience with influencer management platforms i.e. Tribe Dynamics and office tools i.e. Microsoft Office suite.
- Additional bullet illustrating cross-functional collaboration and agency management is implied in prior points.
Shiseido
Shiseido is one of the top cosmetics companies in the world, with a rich portfolio of international brands in 120 countries and regions.Among others, Shiseido owns the following prominent cosmetics, skincare and fragrance brands: SHISEIDO, NARS, Clé de Peau Beauté, BENEFIQUE, ELIXIR, IPSA, MAQUILLAGE, INTEGRATE, AUPRES, ANESSA and ISSEY MIYAKE. Our mission―BEAUTY INNOVATIONS FOR A BETTER WORLD―is to offer solutions to social problems and achieve a sustainable society, helping people find happiness through our mainstay beauty business. We strive to create a better world through beauty innovations, as we perceive and respond to each person's profound need for betterment in an ever-changing global environment. For more than 150 years our history and tradition have been built on distinctive innovations in each era. Today, we are taking on new challenges and making a concerted effort across the entire Group to pursue innovations that break the status quo and meet the diverse beauty values and needs of people around the world.As a global beauty company of Japanese origin, we not only develop cosmetics, but introduce and create unprecedented products and new value that go beyond. Through these activities, we realize “beauty innovations” leading to new lifestyles for consumers around the world. ※ All comments and queries will be responded to in due course.
