Responsibilities

• Own the U.S. consumer and professional media vision, aligning media investment to business priorities and moments that matter across the customer journey.
• Lead annual and quarterly media planning, portfolio allocation, and prioritization, grounded in insights, business needs, and performance learnings.
• Establish a cohesive approach to media that aligns creative, channel, and audience strategies within a clear operating rhythm.
• Guide the evolution of media channels and platforms to ensure strong presence, relevance, and effectiveness as consumer behaviors and media environments change.
• Partner cross‑functionally (Brand, Digital, Content, Commercial, Analytics) to ensure media strategies are integrated and complementary.
• Explore and evaluate new opportunities to extend media impact while maintaining strong standards for brand safety, quality, and compliance.
• Own a measurement approach that connects media investment to meaningful business outcomes, beyond channel‑level efficiency metrics.
• Foster a culture of learning through testing, experimentation, and continuous optimization.
• Partner with analytics and technology teams to strengthen data foundations, governance, and decision‑making.
• Advance audience‑centric approaches that improve relevance, consistency, and effectiveness across touchpoints.

Requirements

• Minimum of a bachelor’s degree is required. MBA is preferred.
• Minimum of 8 years business experience is required.
• Minimum of 5 years progressive media and/or marketing experience is required.
• Experience in media leadership across digital-first ecosystems (search, social, programmatic, video/CTV, commerce media), with full-funnel accountability.
• Demonstrated ability to build and lead measurement frameworks that connect media to business outcomes.
• Strong experience managing agencies and complex partner ecosystems.
• Deep analytics orientation: comfortable with attribution concepts, measurement design, and KPI frameworks; able to influence senior stakeholders through data-driven storytelling.
• Experience in Consumer Health & Wellness industry is preferred.
• This position is located in Jacksonville, Florida and requires up to 20% domestic travel.

Preferred

• MBA is preferred.
• Experience in Consumer Health & Wellness industry is preferred.