Responsibilities

• Lead the development and execution of select marketing initiatives across HCP and patient audiences, ensuring alignment with brand strategy and business objectives.
• Oversee day-to-day management of tactical initiatives including congress planning, patient support materials, and field team resources.
• Support the development of disease awareness campaigns and branded content tailored to both patient and provider audiences.
• Monitor and optimize customer engagement across HCP and patient/caregiver touchpoints.
• Support creation of disease state campaign and deliverables.
• Collaborate with creative and media agencies to produce compelling, compliant assets and programs that deliver measurable impact.
• Monitor campaign performance and customer engagement across all touchpoints, identifying opportunities for optimization.
• Ensure all tactics align with regulatory and compliance standards.
• Collaborate cross-functionally and within team to advance brand goals.

Requirements

• Bachelor’s degree required; MBA or relevant advanced degree preferred.
• 7+ years of experience in marketing or digital engagement roles, preferably in pharmaceutical or biotech settings.
• This is a hybrid 3-day onsite role in Princeton, New Jersey.
• Strong understanding of brand marketing principles in the pharmaceutical industry and performance optimization.
• Familiarity with regulatory and compliance guidelines within the pharmaceutical industry.
• Ability to manage projects cross-functionally and collaborate with multiple stakeholders.
• Experience working with agency partners and media vendors.