Responsibilities

• Lead the development and execution of HCP-focused marketing strategies to drive awareness, education, and adoption of Opzelura in vitiligo.
• Own HCP media strategy and execution across channels (e.g., digital, point of care, programmatic), ensuring alignment with brand objectives and optimization based on performance.
• Partner closely with creative and media agencies to develop compelling, insight-driven campaigns and content that resonate with target HCP audiences.
• Oversee the creation, refinement, and deployment of HCP promotional materials utilized by the salesforce, ensuring consistency, relevance, and alignment with brand strategy.
• Manage day-to-day agency relationships, including project oversight, timelines, budgets, and performance tracking.
• Collaborate cross-functionally with Medical, Legal, Regulatory (MLR), Market Access, Sales, and other internal stakeholders to ensure aligned and compliant execution.
• Lead the MLR review process for HCP materials, balancing speed, compliance, and strategic intent.
• Partner closely with the salesforce to gather field insights, understand customer needs, and ensure marketing strategies are actionable and impactful in the field.
• Oversee sample strategy and management, ensuring alignment with brand priorities and compliant utilization to support patient starts.
• Analyze campaign and media performance to generate insights and continuously optimize strategy and execution.

Requirements

• BA/BS required: a degree in life sciences, business, or a related field is preferred.
• Relevant pharmaceutical/biotechnology experience or background; dermatology or autoimmune disease focus preferred.
• Experience working with external vendors on a day-to-day basis with the ability to manage multiple priorities and timelines.
• Strong leadership skills and ability to manage projects autonomously.
• Strong communication, presentation, analytics and strategic capabilities.