Senior Manager, Social

Responsibilities

• Lead social media for the company and act as an integral part of building strategy that leans into our award winning programming in the food / lifestyle space
• Lead audience and revenue growth on priority social media platforms by creating and platforming content that resonates with our audience and helps support our broader programming initiatives
• Manage all aspects of content optimization & packaging across priority social platforms
• Develop, implement and manage operations that are scalable and efficient, including continuously evaluating and refining processes within Social
• Closely monitor our Social Content Budget and regularly analyze ROI
• Develop strategies for emerging platforms, which may include leading the creation of content and posting as needed
• Stay constantly up to date on social media competitor trends across all platforms

Requirements

• 7-10 years experience in social media, digital video and/or editorial with at least 2 years managing a team or contractors
• Specific experience managing YouTube channels
• Expert in social media metrics, analytics and reporting, including experience using YouTube Studio & Analytics
• Proven ability to engage, connect and build an audience across multiple channels
• Ability to interpret analytics, form insights and communicate the resulting strategy to both executives and your team
• Basic knowledge of the Adobe suite (especially Photoshop and Premiere) a plus
• A passion for Tastemade, all things food, and a positive, get-it-done attitude!
• Adaptable and able to perform well during periods of change

Preferred

• A creative storyteller who understands how to connect with social audiences on all social channels using great copy, video and interactions.
• An intuitive leader ready to contribute who has excellent communication skills, both written and verbal, and able to lead projects across multiple departments with ease.
• An investigator who uses data and analysis to determine what tactics are inspiring audiences.
• An experimenter who is constantly looking for new ways to surprise, delight and inspire viewers.
• An avid user of all priority platforms, both personally and professionally, including deep experience with YouTube related to strategy and content optimization

Benefits

• The benefits applicable to this role include a competitive compensation package with equity and a 401(k). We also offer a choice of medical, dental, and vision plans, company paid short and long term disability coverage, paid time off including flexible time off for exempt employees, paid vacation for non-exempt employees, and paid sick leave in compliance with applicable law in addition to paid parental leave, discounted meals and exclusive perks across the Wonder family of brands.