Responsibilities

• Strategic planner across social platform strategies to maximize reach, user engagement and conversion pathways
• Deep experience across all social platforms including Meta, TikTok, X, Reddit, YouTube and emerging platforms
• Manage paid agency to drive audience and subscriber growth including budget management, social strategy placements, content management and creative testing
• Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices
• Identify and report top performing monthly trends across existing and new channels
• Collaborate with cross-functional stakeholders to inform critical content strategy decisions, offering recommendations based on content insights and consumer pain points
• Partner with social and newsroom teams to identify top performing content (offline and owned), verticals and formats to feed into content engine
• Leverage the unique voice, insight, and experience of newsroom talent to go beyond article creation and put us at the center online conversation
• Optimize content for searchability and discoverability, maximizing best practices
• Lead and contribute to innovation across testing roadmap for social channels and platforms

Requirements

• Bachelor's degree in a related discipline and 8 years' experience in social media management, preferably within media, news or lifestyle brands. The right candidate could also have a different combination, such as a master's degree and 6 years' experience; or 12 years' education/experience equivalency with no degree
• Experience with all social business managers, analytics platforms preferred (Tableau, Amplitude, Sprout Social, Marfeel)
• Experience managing an agency, media spend and annual budgets
• Proven track record of audience growth and performance first mindset
• Rigorous tester with a constant curiosity to test new concepts, formats and ideas

Benefits

• The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, and parental leave.