Responsibilities

• Partners with the Marketing Director in determining and implementing the strategy across the organization.
• Partners with the management team to identify, develop, and implement appropriate approaches, processes, and tools that elevate the marketing group.
• Identifies, evaluates and recommends marketing opportunities consistent with business objectives; provides marketing support to throughout the organization.
• Works to identify and develop marketing strategies and programs in collaboration with business team. Communicates new ideas to director.
• Delivers presentations and provides reports for the business to provide marketing information which may include marketing trends, competition, new products, and pricing.
• Works with external vendors and third parties to develop and maintain positive relationships. Builds and enhances internal and external partnerships.
• Proactively provides Marketing solutions to address key business capabilities.

Requirements

• Bachelor’s degree and at least 4 years of marketing or advertising experience; OR, a High School/GED and at least 7 years of marketing or advertising experience.
• Experience using tools, techniques for collecting, collating and analyzing information about existing or potential markets and market needs.
• At least 2 years of experience of cross functional team leadership
• Experience with project management (for example: planning, organizing, and managing resources to bring about the successful completion of specific project goals and objectives).
• Experience with Marketing Strategy development.
• Experience with MS Office Suite.
• At least 2 years of experience contributing to financial decisions in the workplace.
• At least 2 years of direct leadership, indirect leadership and/or cross-functional team leadership.
• Willing to travel up to 15% of the time for business purposes (within state and out of state).

Preferred

• 8+ years of experience in social media, influencer marketing, creator marketing, experiential marketing, brand marketing, or integrated marketing.
• Proven success developing and executing social, content, creator, or experiential strategies for consumer-facing brands.
• Deep understanding of social platforms, creator ecosystems, consumer behavior, emerging trends, and modern marketing best practices.
• Experience leading content strategy, creative concept development, and production through agencies, creators, and cross-functional partners.
• Demonstrated ability to identify emerging trends, cultural moments, and audience insights and translate them into impactful content, experiences, partnerships, and marketing strategies.
• Experience developing integrated campaigns across multiple marketing channels and stakeholder groups.
• Strong strategic thinking, creative judgment, storytelling, and analytical capabilities.
• Excellent communication, collaboration, and stakeholder management skills.
• Experience managing agency relationships, external partners, and marketing budgets.