Responsibilities

• Develop and execute a comprehensive affiliate and social media strategy aligned with commercial and marketing objectives.
• Establish annual growth plans, KPIs, and performance targets for affiliate recruitment, partner engagement, audience growth, and revenue generation.
• Collaborate cross-functionally with Marketing, Communications, Sales, Product, and Commercial teams to ensure consistent messaging and execution.
• Own the overall affiliate marketing program, including recruitment, onboarding, activation, and retention of affiliates and strategic partners.
• Identify and cultivate high-value affiliate, influencer, ambassador, and referral partnerships that drive customer acquisition and revenue growth.
• Negotiate partnership agreements, promotional campaigns, and incentive structures.
• Monitor affiliate performance and optimize program effectiveness through data analysis and performance reporting.
• Develop partner communication plans, content toolkits, training materials, and engagement programs to maximize affiliate success.
• Lead development and execution of the company's social media strategy across key platforms.
• Build engaging content calendars that support brand awareness, customer engagement, thought leadership, and demand generation objectives.

Preferred

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5-7+ years of experience in affiliate marketing, partnership marketing, social media, digital marketing, or growth marketing.
• Demonstrated success building and scaling affiliate, influencer, ambassador, or partnership programs.
• Strong storytelling, content development, and brand communication skills.
• Experience creating executive-level presentations and translating data into actionable business insights.
• Deep understanding of social media platforms, content strategy, audience engagement, and performance analytics.
• Proficiency with affiliate marketing platforms, CRM systems, and digital analytics tools.
• Exceptional relationship-building, communication, and negotiation skills.
• Proven ability to manage multiple priorities in a fast-paced, growth-oriented environment.
• Impact platform.

Benefits

• Charlotte's Web offers a diverse, quality work environment, a great compensation package, and a comprehensive benefits package.
• Our benefits include medical/dental/vision insurance, pet insurance, 401K match, short and long-term disability, flexible PTO, and sick time.
• Employees may be eligible for a discretionary bonus in addition to base pay.
• Annual bonuses are designed to reward individual contributions as well as allow employees to share in company results.