Responsibilities

• Own and lead the organic social strategy for FOX One across Instagram, TikTok, X, Facebook, YouTube, and emerging platforms.
• Develop annual, quarterly, and campaign-specific social strategies that support brand priorities, tentpole events, subscriber marketing initiatives, programming launches, and audience growth objectives.
• Establish the channel vision, content pillars, platform roles, audience strategies, and publishing approach for FOX One’s always-on social presence.
• Lead the development of integrated social campaigns from concept through execution, ensuring ideas are platform-native, culturally relevant, and aligned with FOX One’s premium brand identity.
• Oversee social content calendars, publishing schedules, asset workflows, and real-time coverage plans across multiple programming and marketing priorities.
• Partner cross-functionally with Brand Marketing, Creative, Editorial, Communications, Product Marketing, Media, and Programming teams to ensure social strategy supports broader business and marketing objectives.
• Brief, guide, and provide feedback to internal creative teams, agencies, freelancers, and other partners developing social-first content.
• Lead the creation and optimization of platform-native content, including short-form video, graphics, static assets, GIFs, memes, live-event content, and trend-driven creative.
• Adapt integrated marketing campaigns into distinctive social-first experiences while maintaining a consistent brand voice and premium visual identity.
• Develop and uphold FOX One’s social voice, editorial standards, community engagement approach, and platform-specific copywriting practices.

Requirements

• Typically, 8+ years professional experience leading organic social media strategy for a consumer brand, publisher, sports league, entertainment company, media organization, streaming service, or agency.
• Demonstrated experience developing and executing social strategies that drive measurable audience growth, engagement, brand affinity, and business results.
• Deep understanding of Instagram, TikTok, X, Facebook, YouTube, and emerging social platforms, including platform-specific audiences, content formats, algorithms, and best practices.
• Strong experience leading integrated and social-first campaigns across sports, news, entertainment, live events, or other fast-moving content environments.
• Excellent creative judgment with the ability to evaluate concepts, visual assets, short-form video, copy, and platform-native storytelling.
• Exceptional copywriting, communication, and presentation skills, with the ability to translate complex marketing priorities into clear and compelling social content.
• Experience using performance data, audience insights, social listening, and cultural trends to inform strategy and optimize content.
• Demonstrated ability to lead real-time editorial and marketing decisions with sound judgment, accuracy, speed, and sensitivity to brand reputation.
• Strong cross-functional leadership skills and experience partnering with Brand Marketing, Creative, Editorial, Communications, Product Marketing, Analytics, and other stakeholders.
• Experience managing agencies, creators, freelancers, vendors, or cross-functional project teams.

Preferred

• Experience leading organic social strategy for a direct-to-consumer subscription product or streaming service.
• Experience developing and managing influencer marketing programs, creator partnerships, or social content collaborations.
• Familiarity with Sprout Social or other social publishing, analytics, community management, and social listening platforms.
• Experience building social measurement frameworks, dashboards, campaign reports, and executive-level performance presentations.
• Experience managing paid and organic social integration in partnership with media teams.
• Working knowledge of Adobe Creative Suite, including Photoshop and Premiere Pro, as well as Canva or similar content-creation tools.
• Experience with motion graphics, animation, live content production, or advanced video editing.
• Experience managing social agency scopes, production budgets, or vendor relationships.
• Experience mentoring or managing junior social media professionals.

Benefits

• Benefits: medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.