Senior Manager - Social Media, Influencer, PR and Partnerships

Medela LLC in McHenry IL

www.medela.com

Hybrid Work Schedule: On-site three days a week in McHenry IL, two days home office

Salary starting at $125K plus bonus

We’re looking for a strategic, current, and hands-on marketing leader to shape how our consumer brand shows up in the world. As Senior Manager of Social, Influencer, PR and Partnerships, you’ll lead the development and execution of integrated programs that drive brand visibility, cultural relevance, and demand.

In this role, you will translate brand strategy into impactful external visibility and demand-driving programs across modern marketing channels—including current social, earned media, creator ecosystems, and strategic partnerships. You’ll work cross-functionally to elevate brand presence, engage new audiences, and support commercial growth.

This role sits at the intersection of brand storytelling, creator culture, and commerce—bringing our products to life across social platforms, earned media, influencer partnerships, and collaborations that reach and resonate with today’s consumers.

What You’ll Do

• Lead Social Strategy: Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
• Drive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
• Build Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
• Launch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
• Connect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversion
• Collaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
• Measure What Matters: Track performance across channels, generate insights, and continuously optimize for impact
• You know today’s influencers and content creatives

What You Bring

• 6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
• Deep understanding of today’s current social platforms, creator ecosystems, and digital media trends
• Strong knowledge of today’s current influencers and content creatives
• Strong analytical skills with experience in performance tracking and campaign measurement
• Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figm
• Proven success building influencer/creator programs and securing earned media coverage
• Experience working across integrated marketing teams and managing external partners/agencies
• Analytical mindset with the ability to turn data into actionable insights
• Excellent storytelling, communication, and project management skills

Why This Role

• Opportunity to shape a growing consumer brand’s voice and presence across high-impact channels
• Work at the forefront of influencer, social, and partnership-driven marketing
• Highly collaborative environment with visibility across brand and commercial leadership
• Comprehensive benefits plan
• 401K with match
• Money Purchase Plan
• 16-week Paid Parental Leave
• Generous PTO package, including 14 paid holidays
• A great place to work!

This is not a job description.

If you are interested in this opportunity, we are looking forward to receiving your application.

For this position we only consider direct applications and not recruiting firm/agency referrals - thank you for your understanding.

As an EEO/Affirmative Action Employer, all qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, citizenship, sex, protected veteran status, age, physical or mental disability, medical condition, HIV/AIDs status, marital status, domestic partner status, sexual orientation, gender identity (transgender status), weight, height or any other characteristic protected by federal, state, or local law or ordinance.

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