Responsibilities

• Develop and lead the overall social media and influencer marketing strategy for TAVI and the 33 Threads portfolio, aligning initiatives with brand, product and business objectives.
• Establish social media and influencer KPIs, analyze performance, measure ROI and present strategic insights and recommendations to leadership.
• Lead cross-functional collaboration with Brand Marketing, Creative, eCommerce, PR, Product Development and external partners to execute cohesive marketing campaigns.
• Mentor and manage the Social Media & Influencer Coordinator, providing coaching, prioritization, and professional development.
• Compile weekly and monthly performance reports using Shopify, Google Analytics, ShopMy, Roster, and social platform analytics.
• Own the long-term vision for all social platforms, continuously optimizing channel strategy, content mix, audience growth and engagement.
• Oversee the annual social content strategy and editorial direction, ensuring all content reflects brands’ premium brand positioning and voice.
• Drive audience growth across Instagram, TikTok and emerging platforms through innovative content strategies and trend forecasting.
• Lead social listening, competitive analysis, and industry research to identify opportunities and maintain category leadership.
• Partner with distributors for social media features, collaborative content, and giveaways to provide mutual brand exposure and maintain strong, ongoing partnerships.

Requirements

• Bachelor’s degree in Business Administration, or related field.
• Minimum of 7-8 years of experience in a marketing role, ideally 2-3 years of management experience.
• Expert in all social media platforms, Instagram, Facebook, LinkedIn, YouTube, TikTok.
• Proficiency in social media and influencer platforms like Later, Hootsuite, ShopMy and Roster.
• Strong written and verbal communication skills.
• Ability to travel up to 15% of the time domestically.
• Experience with apparel and/or fitness-related brands. Ideally understands barefoot fitness practices like yoga, Pilates and barre.
• Knowledge, Skills and Abilities Required:
• Deep expertise in social media strategy, platform best practices, emerging trends and content optimization across Instagram, TikTok, Pinterest, and other key channels.
• Strategic thinker with the ability to translate business objectives into innovative social and influencer marketing initiatives.

Benefits

• Hybrid work setting
• Wellness focused work environment, casual/lifestyle apparel work attire, one hour paid fitness time per week.
• Headquarter office includes - on site gym, rising desks, on site work out classes
• Extensive Paid Time Off Program - PTO, Sick, 11.5 paid holidays, additional incentivized Floating Holidays, Summer Half Days, additional incentivized paid time off.
• Quarter and Monthly Employee Recognition Programs
• 401(k) match of 100% up to 4% of annual salary
• Community Service Time
• Dog Friendly
• Generous apparel stipend